The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an executive at an OTT or SVOD platform, one could use Parrot Analytics' demand data to gather insights on the performance of TV shows. For instance, in February 2024 in Germany, demand for Danny Phantom has been good, and it has 2.7 times the audience demand of the average show in Germany over the last 30 days. This information is particularly important as it can help executives identify the popularity of TV shows and understand them better when it comes to purchasing content rights.
Using Parrot Analytics' content valuation system, an executive could determine how much to spend on content by calculating the ROI a specific title will bring, as well as assessing the show's ability to drive subscriptions and mitigate churn. Danny Phantom's increase in popularity, as shown in the demand spikes in mid-February, becomes valuable information that can be used to inform acquisition and programming decisions.
Additionally, an executive could use Parrot Analytics' demand data to gain more information on audience taste clusters and discover under-monetized titles. Danny Phantom's demand analysis shows that its fans also enjoy American Horror Story, The Owl House, and Young Sheldon, and its demand is still significant despite the show's status as ended. It could mean that streaming platforms may acquire its streaming rights and leverage its existing audience to expand its reach and support their programming mix.
For a content distributor, Parrot Analytics' demand data can help define targeting strategies for specific regions and focus on which series to acquire and distribute. For instance, analyzing Danny Phantom fans in the top 10 global markets where it is most in-demand, the executive can determine that demand is good or outstanding. Such an approach enables focusing on content that could appeal to a specific audience without diluting distribution costs unnecessarily.
Finally, executives at TV production companies could use the global entertainment expert's demand data to optimize the release strategy and pricing, as well as the pre-release marketing for their upcoming productions. They could also rely on Parrot Analytics' content valuation to answer what their show is worth, especially when it comes to licensing rights to streaming platforms.
Danny Phantom's travelability to Germany in the last 30 days is 10%, which means that the audience demand for Danny Phantom is 10% of the demand in its country of origin, United States. Click through to another market to discover how well Danny Phantom travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Nickelodeon‘s Danny Phantom is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Nickelodeon and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Danny Phantom, for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. School), using our globally standardized Demand Expressions® metric.
This page has been adjusted on April 22, 2024, 2:01 p.m. PST using global tv demand analytics from Parrot Analytics for Danny Phantom in Germany. We provide our partners with valuable OTT workflows to help them drive better and more informed content sales strategies. Contact us today to find out more.