The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you have to make critical decisions that impact the success of your content. While data-driven decision-making is essential, understanding what data to use and how to use it can be a challenge. Demand data plays a crucial role in providing insights that inform your content decisions. Using "Das Boot" as an example, here are some insights we can draw from demand data:
Content Valuation: "Das Boot" has been consistently in-demand in Germany, with its demand increasing in recent days. The high level of audience interest places it in the top 8.6% of all TV shows. The show's popularity has also been growing over the last few months, as the demand for the series increased from 4.7 to 5.3 times the average. This increase may indicate the show's rising cultural significance, which would be valuable information for those considering the long-term value of the show.
Distribution Decisions: Demand data can help decide where to distribute the show. "Das Boot" has outperformed the demand of the average TV show in each of the top 10 global markets. With Spain having the highest audience demand for "Das Boot," content distributors can identify this market as a priority for distribution and promotion. The show's popularity in other markets also makes them promising targets for the distribution of the show.
Programming Decisions: For programming decisions, understanding what other titles "Das Boot" fans like can help inform future programming. According to the data, other shows that fans of "Das Boot" like include "The Last Of Us", "True Detective", "The Mandalorian", "See No Evil", "Rick And Morty", "World On Fire", "Fargo", "For All Mankind", and "Criminal Confessions." Therefore, content producers and network executives can use this data to create new programming that appeals to the same audience.
Acquisitions Decisions: Acquiring content can be expensive, but understanding its potential value can justify the investment. Demand data can be used to estimate the ROI of "Das Boot" for a given platform and assess the show's ability to drive subscriptions and mitigate churn. This information can help guide acquisition decisions that result in increased viewership and revenue.
Content Production Decisions: The insights from demand data can also be used in content production. With "Das Boot" having a good global audience demand across all platforms, it suggests that there is an opportunity for spin-offs or franchises. Studios and production companies can develop content that builds upon the show's existing audience, increasing the demand and reach for the franchise.
In conclusion, the insights generated from demand data through the case of "Das Boot" can inform crucial decisions in content valuation, distribution, programming, acquisition, and production. Understanding audience trends and patterns can help entertainment executives make sound decisions that result in increased revenue and viewership. Parrot Analytics' demand valuation system can assist in producing these insights to help executives maximize the value of their content.
This is Das Boot's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Das Boot travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Sky One‘s Das Boot is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Sky One and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Das Boot, for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. Historical Drama), using our globally standardized Demand Expressions® metric.
This page has been altered on March 28, 2024, 8:46 p.m. PST using global demand data from Parrot Analytics for Das Boot in Germany. We provide our partners with valuable television industry know-how to help them drive better and more informed content sales strategies. Contact us today to find out more.