The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, there are many decisions you have to make concerning content acquisition, distribution, programming, and valuation. One key resource for such decision-making process is demand data. Using the TV series "Dateline: Secrets Uncovered" as a case study, the following are some questions you can answer with demand data:
- How well is this TV series performing relative to other shows in Germany?
The demand data for "Dateline: Secrets Uncovered" reveals that it has a demand that is 5.0 times the audience demand of the average show in Germany over the last 30 days. Its rank in Germany moved up by 1011 spots during March. Also, it has higher demand than 97.3% of all news titles in Germany. This implies that the show is doing quite well in Germany.
- Is the demand for the show increasing or decreasing?
According to the demand data, the demand for "Dateline: Secrets Uncovered" has been increasing recently, with a 189.3% increase in audience demand in Germany during March 2024.
- How sustainable is the show's audience demand?
"Dateline: Secrets Uncovered" has good longevity, which measures how well audience demand is maintained over time. Its momentum, the pace of growth, is also good. This is an indication that the show's audience demand is sustainable.
- Which markets globally are most in-demand for this TV series?
By examining the top 10 global markets where "Dateline: Secrets Uncovered" is most in-demand over the last 30 days from the demand data, we find that this TV series outperforms the demand of the average TV show (1x) in each of these markets. The United States is "Dateline: Secrets Uncovered"'s number one market globally, followed by the Netherlands. Germany is the third most in-demand market for the TV series.
- How can the demand data for this TV series be used for content valuation?
The Parrot Analytics content valuation system is based on demand data, which can help TV executives to determine the value of a specific title. Using the demand data for "Dateline: Secrets Uncovered," you can calculate how much the TV series is worth to any platform, in any region. For instance, the Parrot Pulse shows that content travelability (the international demand relative to the home market) for "Dateline: Secrets Uncovered" is poor. This can affect the content valuation of the TV series globally.
Dateline: Secrets Uncovered's travelability to Germany in the last 30 days is 103%, which means that the audience demand for Dateline: Secrets Uncovered is 103% of the demand in its country of origin, United States. Click through to another market to discover how well Dateline: Secrets Uncovered travels internationally.
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Acquire the best shows from partners such as Oxygen to fortify your competitive position in Germany. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Dateline: Secrets Uncovered), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular Oxygen‘s Dateline: Secrets Uncovered is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Oxygen and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Dateline: Secrets Uncovered, for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. News Factual), using our globally standardized Demand Expressions® metric.
This page has been changed on April 18, 2024, 2:03 p.m. PST using television demand analytics from Parrot Analytics for Dateline: Secrets Uncovered in Germany. We provide our partners with far-reaching TV capabilities to help them drive better and more informed content advertising strategies. Contact us today to find out more.