The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive looking to assess the value of DC Super Hero Girls, a show that has been airing in your country, there are a range of ways that demand data can help inform your decision-making. Firstly, looking at the Parrot Pulse score for DC Super Hero Girls, which measures global performance across six dimensions - audience demand, travelability, longevity, momentum, franchisability and reach - can give you a sense of how well the show has been performing. In the case of DC Super Hero Girls, it has generally been performing well, with good or okay scores across the six measures, suggesting it is a show with solid demand potential.
Demand data can also be useful for assessing the show's long-term value, as well as its potential spin-off and monetization opportunities. For example, looking at demand in the show's top 10 global markets over the past 30 days reveals that it has been outperforming the average TV show in each of these markets. This suggests that there is strong global demand for the show, which could make it an attractive asset for distribution or monetization purposes.
By examining the show's performance in one of its key markets, Germany, we can infer a range of insights from the demand data. For instance, we can see that DC Super Hero Girls has been performing well in Germany compared to the average TV show, with 2.5 times the audience demand over the past 30 days. This suggests that the show is of relatively high value to German audiences.
We can also see that the show has been increasing in popularity in Germany over the past 30 days, with demand up from 2.1 times the average over the past 90 days. This could suggest that the show has hit a tipping point in terms of audience interest, potentially signaling a good time to invest in the show or continue its distribution in Germany.
Another way that demand data can be useful for assessing value is by identifying similar shows that perform well with audiences. In the case of DC Super Hero Girls, other shows that fans of the series also like include The Owl House, Brooklyn Nine-Nine, Red Dwarf, My Adventures With Superman, Archer, Steven Universe, The Expanse, The Boys and Pokémon. By identifying these crossover hits, you can assess the potential for DC Super Hero Girls to attract new audiences or expand into new territories.
Overall, demand data can be an invaluable tool for TV executives looking to assess the value of a show like DC Super Hero Girls. By providing insights into audience demand across various dimensions, from performance in specific regions to similarity with other popular shows, it can help inform strategic decisions around content valuation, acquisitions, programming and distribution.
DC Super Hero Girls's travelability to Germany in the last 30 days is 9%, which means that the audience demand for DC Super Hero Girls is 9% of the demand in its country of origin, United States. Click through to another market to discover how well DC Super Hero Girls travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Cartoon Network‘s DC Super Hero Girls is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Cartoon Network and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for DC Super Hero Girls, for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. School), using our globally standardized Demand Expressions® metric.
This page has been amended on April 22, 2024, 2 p.m. PST using tv demand content analytics from Parrot Analytics for DC Super Hero Girls in Germany. We provide our partners with essential content workflows to help them drive better and more informed content marketing strategies. Contact us today to find out more.