The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you need to make informed decisions when it comes to content acquisition, distribution, and programming. And one valuable tool you can rely on to help you with this is demand data analysis. Let's take a closer look at the show "Deadly Class" as an example and explore how demand data can help you make more informed decisions.
Content Valuation: Executives are often interested in determining how to value the content they own or want to acquire. You can use our demand data to answer major content valuation questions, such as "How much is my show worth?" and "What is the baseline value of a title?" You can also use demand data to determine what percentage of a show's value is driven by demand for its stars and how much of its value is dependent on its library of episodes.
Identifying Content with Global Appeal: You can also use demand data analysis to evaluate the popularity of your content either globally or locally. For example, our demand data shows that "Deadly Class" is 3.4 times more in-demand than the average show in Germany over the last 30 days. This information can help you identify content that has global appeal and make content decisions accordingly.
Understanding Competing Shows: With the help of demand data, you can also compare your content to competitors' shows and get ahead of the competition. By looking at similar shows that "Deadly Class" fans also enjoy, we can learn about audience preferences in the German region. In this case, it shows that audiences in Germany enjoy action-oriented dramas such as "Better Call Saul", "Outlander" and "The Flight Attendant".
Assessing Long-Term Audience Demand: You can also assess the longevity of a show's popularity by analyzing our demand data, giving insight into which programs are likely to remain in demand over an extended period. For example, our data shows that "Deadly Class" has good audience demand longevity in Germany. This information can go a long way in making content-related decisions.
Determining Where to Release Content: Demand data can also help you choose the platforms that will work best in your target market. In Germany, "Deadly Class" has done well on all platforms with a higher audience demand than other shows (1x), indicating that this show appeals to a broad range of viewers.
The Parrot Analytics demand data analysis allowed for the above insights, including audience travelability, longevity, momentum, franchisability, and reach of the series. By isolating regional demand trends, measuring performance in those regions, and analyzing performance trends in global markets, media companies can make informed decisions related to content acquisition, distribution, and programming.
Deadly Class's travelability to Germany in the last 30 days is 142%, which means that the audience demand for Deadly Class is 142% of the demand in its country of origin, United States. Click through to another market to discover how well Deadly Class travels internationally.
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Acquire the best shows from partners such as syfy to fortify your competitive position in Germany. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Deadly Class), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular syfy‘s Deadly Class is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for syfy and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Deadly Class, for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. Action Drama), using our globally standardized Demand Expressions® metric.
This page has been adjusted on April 18, 2024, 2:02 p.m. PST using global tv demand analytics from Parrot Analytics for Deadly Class in Germany. We provide our partners with smart content analyses to help them drive better and more informed content marketing strategies. Contact us today to find out more.