The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Entertainment executives today face a monumental challenge of keeping up to date with an ever-evolving entertainment industry. With so much content available on different platforms, it has become essential, more than ever, that they are equipped with the right tools that can provide them with the much-needed insight to make informed decisions concerning content selection, distribution and programming strategy.
Parrot Analytics has developed a unique approach powered by global content demand and supply. The approach provides entertainment executives with a wide range of solutions that help them answer vital questions that inform their strategic decision-making processes. Using the analysis of "Deadly Women" for the month of March 2024 in Germany, we will demonstrate how demand data can be used to help them make more informed content and acquisition decisions.
Content Valuation:
Parrot Analytics' content valuation system is based on demand data garnered from multiple data points globally. The system provides an economic valuation of a title or a series. It reveals the dollar value contribution of any title to any platform in any region. With 2.1 times the audience demand of the average show in Germany over the last 30 days, demand for "Deadly Women" is good. Only 8.6% of all TV shows in Germany have this level of demand, and compared to its demand of 1.4 times the average over the last 90 days, demand for this show has been increasing recently.
Acquisition and Programming Decisions:
With the knowledge that "Deadly Women" ranks at the 96.6th percentile in the documentary genre, in March, it is easier to make an acquisition decision. One can locate similar documentary titles to build a formidable library of documentaries. Knowing the specific titles that "Deadly Women" fans also enjoy can enable an acquisition team to find similar content that will entertain and retain the same viewers. This knowledge can also inform programming decisions on when to air "Deadly Women" for maximum viewership.
Audience Analysis:
Demand data is useful in audience analysis, enabling executives to identify audience tastes and preferences. The goal of any content creator should be to build an engaged audience that will continually consume its content. Parrot Analytics' demand data provides insights on where in the world a show is in-demand, what genres are resonating most with the current audience. The top ten global markets where "Deadly Women" is most in-demand over the last 30 days, with data revealing that this TV series outperforms the demand of the average TV show (1x) in each of these markets.
Travelability and Reach:
Knowing that "Deadly Women" travelability is poor based on the Parrot Pulse and achieving good audience demand in its country of origin, the United States, but falling short of the same in Germany, informs an acquisition team that the series may not be well suited for a global audience. Also, the knowledge that its reach(the number of people expressing demand for a show) is okay, can help identify which platforms to target for distribution.
Momentum and Longevity:
The momentum of a show is equally important in deciding when to air or acquire content. The pace of growth for "Deadly Women" is good, thereby increasing the likelihood of repeat views. As for longevity, audience demand for the show has decreased in Germany by 45.4% in March. Thus for a content acquisition team, considering a show for distribution, knowing how well audience demand is maintained over time is vital in their decision-making process.
In conclusion, Parrot Analytics offers a unique approach to inform executives about their strategic decision making process. By using global content demand and supply, executives can make well-informed decisions concerning content selection, distribution, programming and acquisition, ensuring that they thrive in this ever-evolving landscape.
Deadly Women's travelability to Germany in the last 30 days is 47%, which means that the audience demand for Deadly Women is 47% of the demand in its country of origin, United States. Click through to another market to discover how well Deadly Women travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Discovery Channel‘s Deadly Women is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Discovery Channel and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Deadly Women, for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. True Crime), using our globally standardized Demand Expressions® metric.
This page has been changed on April 18, 2024, 2:02 p.m. PST using television demand metrics from Parrot Analytics for Deadly Women in Germany. We provide our partners with comprehensive television industry expertise to help them drive better and more informed content distribution strategies. Contact us today to find out more.