The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an executive for an entertainment company, understanding audience demand is critical to making informed decisions around content acquisition, distribution, programming and more. The analysis of "Deception" in Germany for the month of March 2024 provides insights that demonstrate the value of using audience demand data for making decisions around content.
Firstly, the demand for "Deception" is good, with 2.7 times the audience demand of the average show in Germany over the last 30 days, and demand has been increasing recently. This is valuable information for those interested in understanding the content valuation of "Deception" in Germany. Knowing the level of demand provides an estimate of the show's contribution to the platform's revenue, allowing for informed decisions on how much to spend on the show.
The audience demand analysis of "Deception" also shows that the show is most popular in Germany, with demand at 2.1x, making it the number one market globally. Other top markets include the United States where demand is good and Bulgaria, France, Belgium, Australia, Spain, Netherlands, and the United Kingdom where demand is okay. Understanding which markets have the highest demand for a show allows for more informed decisions when it comes to distribution and programming.
It is also useful to know the types of shows that "Deception" fans also like, as fans of these shows may be more likely to enjoy "Deception" and vice versa. In this case, fans of "Deception" also enjoy "NCIS: Sydney", "Hazbin Hotel", "Miss Scarlet And The Duke", "Fire Country", "S.W.A.T.", "The Wheel Of Time", "The Big Bang Theory", "Gold Rush" and "Riverdale". This information can be used for content programming, acquisition, and marketing.
Finally, examining the Parrot Pulse insights for "Deception" provides a snapshot of the show's global performance across dimensions such as travelability, momentum, and franchisability. Understanding how a show performs on these dimensions can help executives make informed decisions around content development, marketing, and distribution.
In conclusion, the analysis of "Deception" in Germany for the month of March 2024 highlights the value of using audience demand data for more informed decisions around content acquisition, distribution, programming, and more. Understanding audience demand for a show can help executives estimate content valuation, make informed decisions about distribution and programming, and develop effective marketing strategies.
Deception's travelability to Germany in the last 30 days is 131%, which means that the audience demand for Deception is 131% of the demand in its country of origin, United States. Click through to another market to discover how well Deception travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular abc‘s Deception is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for abc and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Deception, for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.
This page has been enhanced on April 22, 2024, 2:04 p.m. PST using global tv demand analytics from Parrot Analytics for Deception in Germany. We provide our partners with deep entertainment industry capabilities to help them drive better and more informed content investment strategies. Contact us today to find out more.