The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you are always faced with tough content decisions, and that's where demand data comes in handy. Take, for instance, the case of "Descendants Of The Sun," where we have analyzed its performance in Germany in February 2024.
Using Parrot Analytics' demand data, you can answer questions like, "How much is my series worth?" and "What type(s) of content exhibit opportunity to acquire or produce?" Content valuation, in this case, can be based on the dollar value contribution of the title, to any platform, in any region. "Descendants Of The Sun" ranks at the 96.5th percentile in the romance genre, in February. This means "Descendants Of The Sun" has higher demand than 96.5% of all romance titles in Germany. Also, Parrot Pulse provides an independent measure of its global performance across six dimensions. Firstly, the worldwide audience demand across all platforms is good, whilst its travelability is good.
To optimize release strategy and pricing, you can examine the top 10 global markets where "Descendants Of The Sun" is most in-demand over the last 30 days to find out that the show outperforms the demand of the average TV show in each of these markets. Knowing that its demand in South Korea is 3.6x can help you decide to target the market with more promotional efforts and marketing campaigns.
Demand data can help you optimize marketing strategies before and after the premiere and also make informed programming decisions. Using Parrot Analytics demand data, you can find out which shows have higher demand in relation to a particular genre or demographic and use this knowledge to inform your investment decisions.
Lastly, you can use demand data to uncover under-monetized titles and find new opportunity markets for content distribution. Germany presents a great opportunity market for "Descendants Of The Sun," and the recent spike in demand for the show means you can leverage this demand to monetize the title further.
In conclusion, demand data provides valuable insights that can help entertainment executives to make more informed content, distribution, acquisition, and programming decisions. By using Parrot Analytics' demand data for "Descendants Of The Sun," you can better understand the show's performance in different markets, genre, and demographics, as well as use this knowledge to inform your investment decisions.
Descendants Of The Sun (태양의 후예)'s travelability to Germany in the last 30 days is 16%, which means that the audience demand for Descendants Of The Sun (태양의 후예) is 16% of the demand in its country of origin, South Korea. Click through to another market to discover how well Descendants Of The Sun (태양의 후예) travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular KBS2‘s Descendants Of The Sun (태양의 후예) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for KBS2 and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Descendants Of The Sun (태양의 후예), for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. Romantic Drama), using our globally standardized Demand Expressions® metric.
This page has been updated on April 17, 2024, 2:02 p.m. PST using demand metrics from Parrot Analytics for Descendants Of The Sun (태양의 후예) in Germany. We provide our partners with smart television know-how to help them drive better and more informed content advertising strategies. Contact us today to find out more.