The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
To all entertainment executives, using demand data can help you make more informed decisions concerning various aspects of content development, distribution, and acquisition. Let's take a look at how demand data helps us evaluate a German TV series, "Deutschland 83," and infer valuable insights from its February 2024 German demand trends:
Content Valuation: In determining the value of the TV series, demand data helps us assess its worth on a global and local scale and compare it to other shows. According to Parrot Analytics data, "Deutschland 83" had 4.3 times the audience demand of the average show in Germany in the last 30 days that is a good demand for a show. This information designates that the series has intrinsic value in the German market, performing in the 98.4th percentile in the romance genre, and higher demand than 98.4% of all romance titles in Germany. Also, the audience demand markedly increased (by 96.9%) in February 2024, which indicates that the series is gaining traction and considerable popularity recently.
Programming decisions: By analyzing audience taste clusters, an entertainment executive can adjust the programming strategy of the platform. A study shows that the viewers who loved "Deutschland 83" also enjoyed watching other titles like "Dallas Cowboys Cheerleaders: Making The Team," "Fresh Off The Boat," and "Quarterback". This information demonstrates audience taste clusters and helps entertainment executives fine-tune their programming strategy to cater to specific viewers and improve the platform's quality.
Acquisition decisions: Subscribers' inclinations and the market's current trends must be comprehended when making acquisition decisions. By using demand data, entertainment executives can estimate the monetary value contribution of a title to any platform in any region, calculate the return on investment a title will bring, and determine the title's ability to drive subscriptions and mitigate churn. For instance, "Deutschland 83" is outperforming the average TV show by a considerable margin in its top ten global markets. Germany is this show's number one market globally, achieving a good audience demand of 2.8x. The second-ranked Spain where demand is also excellent. This data is useful in identifying the regions where the show's demand is high, and thereby, aiding acquisition decisions.
Distribution decisions: Choosing the right platform for a title's distribution is crucial for a title's success. By analyzing how a show is faring in different global markets compared to the average TV show in that market, entertainment executives can determine the ideal platforms for distribution. For "Deutschland 83," we see a range of performance in various global markets. By far, Germany is this show's number one global market, followed by Spain. These performance metrics help entertainment executives identify the most profitable global markets for the show and make optimal distribution decisions.
Momentum: Momentum helps entertainment executives evaluate how well the marketing campaign around a show is faring. In February 2024, the demand for "Deutschland 83" spiked late in the month, which indicates that the marketing campaign around the time was likely effective.
By using Parrot Analytics demand data, entertainment executives can answer crucial questions, such as how to optimize a marketing campaign, the type of content to produce, and the level of impact a given title can have on subscriber retention, subscriber acquisition, and platform revenue. Overall, demand data makes it easier to determine what is driving the success of shows and provides insights to help entertainment executives make more informed decisions.
This is Deutschland 83's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Deutschland 83 travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular RTL‘s Deutschland 83 is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for RTL and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Deutschland 83, for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. Historical Drama), using our globally standardized Demand Expressions® metric.
This page has been modified on March 29, 2024, 7:39 a.m. PST using global television demand analytics from Parrot Analytics for Deutschland 83 in Germany. We provide our partners with essential TV series analyses to help them drive better and more informed content distribution strategies. Contact us today to find out more.