The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive working in the TV industry in Germany, you can use the demand data for "Dexter’s Laboratory" provided by Parrot Analytics to make informed content acquisition and distribution decisions.
Firstly, content valuation can be done using demand data to determine the dollar value contribution of any title to your platform. Since "Dexter’s Laboratory" has good demand in Germany with 2.7 times the audience demand of the average show, it has a good value contribution to your platform, and you can consider acquiring it.
To make informed programming decisions, using Parrot Analytics' content valuation system, you can determine how much to spend on content, as well as, ROI and its ability to drive subscriptions and mitigate churn. You can calculate how much global appeal the content has in comparison with other titles in its category, and how well its demand is maintained over time. Therefore, since the fan base of "Dexter’s Laboratory" overlaps with "PAW Patrol", "Spongebob Squarepants", "Hey Arnold!", and other shows, getting these shows on the platform may attract more subscribers.
Furthermore, you can use the demand data to optimize your release strategy and pricing for the show. You can also use affinity analysis to determine the best brand, talent, or TV show to partner with to expand your audience. For instance, you could partner with "Pokémon," another show fans of "Dexter’s Laboratory" like, to reach more audiences.
You can use the demand data to inform your distribution decisions by examining the top 10 global markets where "Dexter’s Laboratory" is most in demand over the last 30 days. The show outperforms the demand of the average TV show in each of these markets. Therefore, to increase audience engagement, you can consider distributing the show in these markets.
Finally, you can use the demand data to make informed content acquisition decisions. Since "Dexter’s Laboratory" has good demand in Germany, you can consider acquiring it. However, demand for the show in Germany has decreased, which could indicate that it may not be as popular as it was initially anticipated to be. Additionally, examining the performance of the show over time can give you insights if it is a good fit for your platform.
In conclusion, demand data can be used to make informed content acquisition, distribution, programming, and content valuation decisions. Therefore, as an entertainment executive, you should use the demand data for content to make informed strategic decisions that increase ROI and attract more subscribers to your platform.
Dexter’s Laboratory's travelability to Germany in the last 30 days is 13%, which means that the audience demand for Dexter’s Laboratory is 13% of the demand in its country of origin, United States. Click through to another market to discover how well Dexter’s Laboratory travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Cartoon Network‘s Dexter’s Laboratory is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Cartoon Network and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Dexter’s Laboratory, for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. Cartoon), using our globally standardized Demand Expressions® metric.
This page has been adjusted on March 28, 2024, 8:44 p.m. PST using global television demand datasets from Parrot Analytics for Dexter’s Laboratory in Germany. We provide our partners with smart TV know-how to help them drive better and more informed content investment strategies. Contact us today to find out more.