The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, understanding audience demand is crucial in making informed content, acquisition, distribution, and programming decisions. Luckily, Parrot Analytics provides invaluable insight into audience demand data, allowing you to respond to consumer trends and optimize your strategies around viewer preferences.
One example of this is the analysis of "Die Hart" for the month of January 2024 in Germany. The show has 2.7 times the audience demand of the average show in Germany over the last 30 days, indicating good demand. "Die Hart" also achieved the peak rank of #861 in Germany, moving up in rank by 2165 spots during January. This indicates a positive growth trajectory and increased popularity.
Furthermore, the Parrot Pulse for "Die Hart" revealed that its audience demand across all platforms is good, and its momentum and travelability are also good. However, its franchisability and reach are poor and okay, respectively, indicating room for improvement in those areas.
Understanding audience demand can also help you identify related shows that fans of "Die Hart" also enjoy, such as "Fear The Walking Dead" and "Killing Eve". Additionally, examining the top 10 global markets for "Die Hart" can provide insight into its audience demand worldwide. For example, the show outperforms the average TV show demand in each market, with the United States being its top market globally.
By analyzing this demand data, entertainment executives can better understand the performance of their shows and make more informed decisions. For instance, content valuation can be based on demand data, and executives can use this information to determine how much a show is worth and how much to spend on acquiring or producing content. In addition, demand data can inform the optimal release strategy and pricing of content, as well as allowing you to discover under-monetized titles.
Demand data can also help with subscriber acquisition and retention. Specifically, executives can use it to determine which titles to buy to grow their audience or keep their current audience happy. Lastly, the demand data can be harnessed to inform competitive benchmarking, pre-release marketing, and to power discovery and recommendation platforms.
Parrot Analytics provides valuable data to help entertainment executives make informed decisions. By understanding and leveraging demand data, you can create effective strategies that match consumer tastes and preferences and ensure that your content is seen by the right audience on your platform.
Die Hart's travelability to Germany in the last 30 days is 27%, which means that the audience demand for Die Hart is 27% of the demand in its country of origin, United States. Click through to another market to discover how well Die Hart travels internationally.
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Capture more value from content opportunities in Germany as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Action and Adventure genre and assess the strengths and weakness of the competition’s content e.g. Quibi, leading to increased commercial efficiency and ROI.
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Acquire the best shows from partners such as Quibi to fortify your competitive position in Germany. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Die Hart), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Action and Adventure genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Quibi by incorporating country-specific trend and market demand factors for all markets including Germany. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Action and Adventure. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Die Hart, including those that have not even been released. Appeal to your target markets, including Germany, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Quibi‘s Die Hart is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Quibi and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Die Hart, for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. Spy Action), using our globally standardized Demand Expressions® metric.
This page has been renewed on March 28, 2024, 11:42 a.m. PST using global television demand data from Parrot Analytics for Die Hart in Germany. We provide our partners with deep subscription-video-on-demand workflows to help them drive better and more informed content advertising strategies. Contact us today to find out more.