The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you are an entertainment executive, you can use audience demand data to make informed decisions on content acquisition, distribution, and programming. Examining the audience demand data for the German market for "Diners, Drive-Ins And Dives" can provide insights on several strategic content-related questions.
One important question is how popular a TV show is in a particular market, and the "Diners, Drive-Ins And Dives" case reveals that the show has outstanding demand in Germany for the month of March 2024. The show's demand in Germany exceeded the demand for the average TV show in Germany by 10.3 times. By comparing these audience demand metrics to the metrics for other shows, executives can also determine which shows the audience of "Diners, Drive-Ins And Dives" is also engaged with. This can inform the development of content preferences for the audience of Germany and guide acquisition decisions of titles to their platform.
Demand data can also be useful in measuring the ability of a TV series to maintain audience engagement over time. In the case of "Diners, Drive-Ins And Dives," its longevity is outstanding, indicating a high rate of audience retention. In addition, the momentum for the show is outstanding, which indicates that the audience demand is steadily increasing. Executives can use this data to determine whether to produce more seasons of this show or to acquire similar shows.
Another question that executives can ask is which market to target for content distribution. If we examine the top 10 global markets where "Diners, Drive-Ins And Dives" has the most in-demand, Germany ranks second. The demand in Germany is at the outstanding level, indicating a huge opportunity to capture audience in that market.
Demand data can also be useful in assessing the travelability of a show, such as determining how well-received a program may be outside its home market. According to the data, the demand in Germany was 62% of the demand in its country of origin, which is the United States. This indicates that the show has a decent travelability potential in Germany.
Finally, content valuation can be based on the global demand data that is powered by the capabilities of Parrot Analytics. In the "Diners, Drive-Ins And Dives" case, the show has 10.3 times more demand than the average show in Germany over the last 30 days, making it outstanding. The metrics provided by Parrot Analytics can assist executives in determining which content is worth spending money on, and guiding their investment decisions on content acquisition.
In conclusion, using demand data can help entertainment executives make data-driven decisions with regards to content acquisition, distribution, programming, and content valuation. The audience demand data for "Diners, Drive-Ins And Dives" showcase how executives can use insights derived from demand data to drive strategic decision-making.
Diners, Drive-Ins And Dives's travelability to Germany in the last 30 days is 68%, which means that the audience demand for Diners, Drive-Ins And Dives is 68% of the demand in its country of origin, United States. Click through to another market to discover how well Diners, Drive-Ins And Dives travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Food Network‘s Diners, Drive-Ins And Dives is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Food Network and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Diners, Drive-Ins And Dives, for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. Cooking Reality), using our globally standardized Demand Expressions® metric.
This page has been revised on April 22, 2024, 2:01 p.m. PST using demand content analytics from Parrot Analytics for Diners, Drive-Ins And Dives in Germany. We provide our partners with far-reaching subscription-video-on-demand analyses to help them drive better and more informed content sales strategies. Contact us today to find out more.