The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an executive at an OTT or SVOD platform, you can use the demand data for "Doc Martin" to make informed acquisition decisions, especially if you're looking to tap into the romance genre in Germany and other global markets. The show ranks in the 97.5th percentile in the romance genre in Germany, and it has higher demand than 97.5% of all romance titles in the country, indicating strong demand from audiences. Additionally, other shows that fans of "Doc Martin" also like can provide insights into the demographic that the show resonates with, and you can leverage this information to program and market similar titles.
Furthermore, examining the performance of "Doc Martin" in other global markets where the show is most in-demand over the last 30 days reveals that the show has good audience demand in Australia, Canada, Netherlands, Hungary, Israel, Romania, and Germany. In its home market, the United Kingdom, the show achieved outstanding audience demand of 5.9x. Therefore, based on the show's performance in other markets, you may want to consider acquiring "Doc Martin" for your SVOD platform for global audiences.
As an executive at a TV production company, you can leverage demand data for "Doc Martin" to make informed programming decisions. For instance, with a 3.1 times higher audience demand than the average show in Germany over the last 30 days, demand for "Doc Martin" is good, and the show has been increasing in popularity in recent times. Therefore, you can focus on producing and creating similar titles in the romance genre to cater to the growing audience demand in Germany.
As a content distributor, you may use demand data for "Doc Martin" to make informed content distribution decisions. For example, although "Doc Martin" ended on 2022-12-25, the show has maintained outstanding longevity, with high audience demand over time. Using demand data, you can identify long-running TV shows with sustained demand to distribute to linear networks or pay TV networks. This can help you maximize your content investments and increase engagement and audience retention for your TV channels.
Lastly, as an entertainment talent agency, you can use demand data for "Doc Martin" to assess the potential of the show's talent for other productions and brand partnerships. For instance, affinity analysis can be used to determine the best talent or brand to partner with to expand your audience. This information can be valuable when scouting for new talent or negotiating brand deals for your clients.
In all decision-making processes, content valuation can also be powered by demand data to reveal the dollar value contribution of any title, to any platform, in any region. Demand enables valuing IP globally, allowing you to determine the value of a content library to a platform over time. Using demand data, you can calculate the ROI a specific title will bring for any given platform, assess a TV series' ability to drive subscriptions, and mitigate churn.
Doc Martin's travelability to Germany in the last 30 days is 40%, which means that the audience demand for Doc Martin is 40% of the demand in its country of origin, United Kingdom. Click through to another market to discover how well Doc Martin travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular ITV‘s Doc Martin is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for ITV and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Doc Martin, for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. Medical Drama), using our globally standardized Demand Expressions® metric.
This page has been updated on April 18, 2024, 2 p.m. PST using global tv demand content analytics from Parrot Analytics for Doc Martin in Germany. We provide our partners with far-reaching television industry insight to help them drive better and more informed content acquisition strategies. Contact us today to find out more.