The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you are an executive seeking to make strategic decisions surrounding content acquisition, distribution, programming, or valuation, then examining the audience demand for a specific title is crucial. The show "Doctors" is an excellent example of this. Demand data can be used to gain insight into how a show is performing and can inform future decisions.
One of the primary benefits of demand data is its ability to help make more informed content valuation decisions. The Parrot Analytics content valuation system uses global content demand and supply to reveal the dollar value contribution of any title to any platform in any region. Based on the demand data provided, "Doctors" has an audience demand that is 5.5 times the average show in Germany over the last 30 days. This information can be used to estimate the economic value of this show, which can inform decisions about how much to spend on content acquisition.
Demand data can also provide insight into which platforms should be targeted for distribution and which shows should be included in a a platform's programming schedule. By examining the top 10 global markets where "Doctors" is most in-demand over the last 30 days, executives can determine which regions may be most lucrative for distribution. Additionally, executives can consider the spike in demand for this show in late February 2024 in Germany and use this information to guide scheduling decisions.
Demand data can highlight a significant change in the popularity of a show, such as an increase in audience demand. For example, "Doctors" experienced a significant increase in audience demand in Germany over the course of February 2024. By evaluating this information in conjunction with information about fan preferences and how well the show has done in other global markets, executives can identify factors that contribute to the show's growing popularity and when this popularity may peak.
Finally, demand data can inform whether or not a show has the potential to become a franchise or spin-off. For "Doctors", demand data suggests that the show has poor franchisability and may not have significant spin-off potential. Executives can use this information to determine whether or not this show is a valuable asset to the platform and if resources should be allocated to develop any potential spin-offs or if they should focus on different titles for the future.
In conclusion, demand data is a powerful tool that executives can use to inform content acquisition, distribution, programming, and valuation decisions. By examining detailed information about demand, fan preferences, global market performance, and other factors, executives can make informed decisions that help maximize the value of their content libraries, optimize their platform-specific marginal revenue contribution, identify the best release strategies, and track the performance of their content over time.
Doctors's travelability to Germany in the last 30 days is 310%, which means that the audience demand for Doctors is 310% of the demand in its country of origin, United Kingdom. Click through to another market to discover how well Doctors travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular BBC One‘s Doctors is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for BBC One and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Doctors, for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. Medical Drama), using our globally standardized Demand Expressions® metric.
This page has been adjusted on March 29, 2024, 12:49 a.m. PST using global demand metrics from Parrot Analytics for Doctors in Germany. We provide our partners with meaningful OTT competencies to help them drive better and more informed content acquisition strategies. Contact us today to find out more.