The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you're an entertainment executive, there's a lot you can learn from the demand data for "Doom Patrol" in Germany in March 2024. Here are some ways that demand data can help you make better decisions related to content acquisition, distribution, and programming:
Content Valuation:
Demand data is the foundation of Parrot Analytics' content valuation system. Using demand data, you can calculate the ROI a specific title will bring for any given platform and assess a TV series' ability to drive subscriptions and mitigate churn. By determining how much to spend on content, you can see how much value a specific title can bring to your platform, an essential aspect of content valuation.
Acquisition Decisions:
Demand informs decisions concerning supply and demand and helps in identifying what types of content exhibit opportunities to acquire or produce. For instance, if you see that there's a high demand for superhero dramas like "Doom Patrol" in Germany, you could explore acquiring or producing more shows in that genre to meet the audience's demand.
Programming Decisions:
Demand data can help you optimize your release strategy and pricing. It can help you determine the perfect release window for your content, such as releasing a new season of content just after demand for the previous season has peaked. Demand data can also help you identify under-monetized titles to find new opportunity markets for content distribution, helping to maximize the revenue potential of your content.
Distribution Decisions:
Demand data informs the platform and network fit by helping you identify which platforms to target for distribution of your content. You can also use demand data to determine what content is most popular in your local market or on a global scale, helping you understand how your content will perform in different regions. In this way, demand data can help you prioritize your distribution efforts and potentially expand to new markets.
In conclusion, if you're an entertainment executive, there's no doubt that demand data is an essential tool for making informed content, acquisition, distribution, and programming decisions. By focusing on metrics like content valuation, acquisition decisions, programming decisions, and distribution decisions, entertainment executives can use demand data-driven insights to optimize their content offering, keep their subscribers engaged, and expand their global footprint.
Doom Patrol's travelability to Germany in the last 30 days is 78%, which means that the audience demand for Doom Patrol is 78% of the demand in its country of origin, United States. Click through to another market to discover how well Doom Patrol travels internationally.
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Acquire the best shows from partners such as HBO Max to fortify your competitive position in Germany. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Doom Patrol), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Action and Adventure genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as HBO Max by incorporating country-specific trend and market demand factors for all markets including Germany. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Action and Adventure. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Doom Patrol, including those that have not even been released. Appeal to your target markets, including Germany, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular HBO Max‘s Doom Patrol is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for HBO Max and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Doom Patrol, for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. Superhero Series), using our globally standardized Demand Expressions® metric.
This page has been altered on April 22, 2024, 2:02 p.m. PST using global tv demand content analytics from Parrot Analytics for Doom Patrol in Germany. We provide our partners with meaningful SVOD competencies to help them drive better and more informed content sales strategies. Contact us today to find out more.