The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Entertainment executives today often need to make decisions that are based on data collected through various channels and analyzed through different metrics. One of the most significant ways that executives can use demand data is for content valuation. Demand data can help to determine the value of the content on a particular platform in any region, including the baseline value of a title, ability to drive subscriptions, and mitigate churn.
For example, the data analysis of 'Eastbound & Down' in March 2024 in Germany can help an executive make informed decisions. With a good level of demand that is 4.3 times the average show in Germany, executives can decide to use the show on their platform and can determine that only 8.6% of all TV shows have this level of demand. They can also see how much demand the show has gained over time and can consider acquiring the show for future use since demand has been increasing recently. This data can also help determine the show's value, which can be of interest to content distributors and TV series financing companies. This show has a travelability score of "okay," so it can help to expand the platform's reach outside its home market, the United States.
In addition, executives can use demand data to make informed acquisition decisions. For example, if executives want to determine what type of content shows an opportunity to acquire or produce, they can examine trends in the most popular genres in their local market. This can help to identify content that resonates the most with the audience. By examining fans of "Eastbound & Down," executives can identify similar shows such as "Doctor Who," "Jersey Shore: Family Vacation," and "Survivor." Understanding audience taste clusters enables executives to make better-informed programming decisions.
Demand data can power franchise opportunities and inform distribution decisions. By examining the demand for spin-off content from the original show, executives can determine if a show is franchise-able and if it is worth the franchise investment. They can also examine areas where "Eastbound & Down" is in high demand, like in its country of origin, the United States, and make decisions about future distribution deals in other markets around the world.
Finally, demand data can help with subscriber acquisition and retention. Additionally, demand can help executives determine which titles they should buy to keep their current audiences happy and to attract new subscribers to their SVOD services. They can also use demand data to optimize their marketing campaigns in various markets around the world where demand is high.
In conclusion, demand data has become a powerful tool in the entertainment industry for making informed content decisions. The Parrot Analytics content valuation system, powered by global content demand and supply, enables executives to gain a better understanding of the value of their content across various regions, determine acquisition and distribution decisions and make better programming decisions. By examining the data for "Eastbound & Down" in Germany, executives can use this data to gain insights that inform content strategies.
Eastbound & Down's travelability to Germany in the last 30 days is 56%, which means that the audience demand for Eastbound & Down is 56% of the demand in its country of origin, United States. Click through to another market to discover how well Eastbound & Down travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular HBO‘s Eastbound & Down is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Over the last 7 days, people who watch Eastbound & Down also watch:
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for HBO and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Eastbound & Down, for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. Comedy Drama), using our globally standardized Demand Expressions® metric.
This page has been refreshed on April 18, 2024, 2:01 p.m. PST using tv demand metrics from Parrot Analytics for Eastbound & Down in Germany. We provide our partners with deep TV know-how to help them drive better and more informed content partnership strategies. Contact us today to find out more.
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