The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you are an entertainment executive at an OTT platform or a TV production company, demand data for a show like "EastEnders" can provide valuable insights to support informed acquisition, production, and distribution decisions. By examining the demand data from Parrot Analytics, for example, an executive can determine the value of this show in Germany and beyond.
One possible question an executive might have is, "How can Parrot Analytics' demand data help me make more informed acquisition decisions?" One way demand data can assist with acquisition decisions is by quantifying the platform-specific marginal revenue contribution and understanding how a title drives engagement across the rest of the catalog. Parrot Analytics content valuation system, powered by demand data, can reveal the dollar value contribution of any title across any platform in any region. In the case of "EastEnders," the 79.9% increase in audience demand during February in Germany indicates the show is growing in popularity, this information can help executives assess the TV series' ability to drive subscriptions and mitigate churn.
Another possible question an executive might ask is, "How can demand data help me make more informed distribution decisions?" The Parrot Pulse for "EastEnders" provides performance metrics for six dimensions (e.g., audience demand, travelability, and longevity), which an executive can use to assess the show's overall global performance. Regarding travelability, "EastEnders" has relatively okay travelability on an international scale, but its audience demand in Germany is 18% of the demand in its country of origin, the United Kingdom - this confirms that the show's performance is relatively weak compared to the UK and may raise a red flag regarding its distribution outside the UK.
An additional question an executive might have is, "How can demand data help me program my content more strategically?" Understanding taste clusters, global franchise potential, and audience demand can drive content programming decisions. In the case of "EastEnders," its demand spike in late February 2024, demonstrated that its content resonated well with German viewers. Additionally, the data indicate that the romance genre has strong viewership in Germany, and "EastEnders" has higher demand than 96.8% of all romance titles in Germany in February 2024.
Finally, demand data can provide an executive with insights into content valuation. For example, Parrot Analytics' content valuation system, which relies on demand data, can reveal the dollar value contribution of any title to any platform in any region. As demonstrated by "EastEnders," the audience demand data for the show compared to the average show in Germany over the last 30 days indicates that it has good demand. This information can help establish a baseline value for the series, and the growing trend can confirm that it can have potential monetary value for the platform (if they are to acquire it).
EastEnders's travelability to Germany in the last 30 days is 28%, which means that the audience demand for EastEnders is 28% of the demand in its country of origin, United Kingdom. Click through to another market to discover how well EastEnders travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular BBC One‘s EastEnders is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for BBC One and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for EastEnders, for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. Soap Opera), using our globally standardized Demand Expressions® metric.
This page has been renewed on March 28, 2024, 7:13 a.m. PST using global demand content analytics from Parrot Analytics for EastEnders in Germany. We provide our partners with essential SVOD workflows to help them drive better and more informed content distribution strategies. Contact us today to find out more.