The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you can use demand data to make more informed content decisions, allowing you to optimize your content investment and distinguish your content service from its competitors. Examining the case study of the TV series "Elfen Lied," we can identify how data on demand can help different stakeholders in the entertainment industry make better acquisition, distribution, programming, and content decisions.
For content financiers and producers, demand data can help to evaluate whether to finance or produce a series. In this case study, "Elfen Lied" demonstrated 2.9 times higher audience demand than the average German show in the past month, indicating a high level of interest in the show. For the TV network or platform executives who are considering which content to acquire, demand data can help determine whether a title will perform well on their platform. "Elfen Lied" ranked in the top 8.6% of all TV shows in Germany for the month of March and increased its rank by 817 spots, indicating its potential to attract a new audience and retain subscribers.
In addition to content acquisition, distribution executives can examine the travelability of a series to determine its global appeal. In this case, "Elfen Lied" showed good worldwide audience demand but an okay travelability score. While this series might have a broad appeal globally, it may be more limited in certain regions.
Programming executives can use demand data to plan a series release and pricing strategy. Examining the peak demand of "Elfen Lied" over both the last 30 days and over a rolling year basis, the programming team can adjust its release timing to maximize its potential exposure. Demand data can also be used to identify audience clusters and preferences. For example, we found that similar shows to "Elfen Lied" in Germany include "South Park," "Jojo's Bizarre Adventure," and "Kaguya-sama: Love Is War."
For content creators and talent agencies, understanding audience demand can help to identify the most popular genres, talent, and brands for partnership opportunities to increase reach and foster additional engagement with audiences. In the case of "Elfen Lied," its audience demand in Germany spiked in late March 2024, indicating potential marketing opportunities.
Lastly, demand data provides a crucial ingredient for content valuation systems such as Parrot Analytics's own. Demand data is needed to determine the dollar value contribution of any title, to any platform, in any region. In the case of "Elfen Lied," the show's demand data reveals its increased popularity in recent months, contributing to its overall value. Robust content valuation systems powered by demand data allow platform executives to make better content investment decisions with an eye towards maximizing the return on investment.
In conclusion, demand data is a key piece of information for executives to make informed acquisition, programming, distribution, and content decisions. The German TV series "Elfen Lied" provides an example of how demand data can be utilized in conjunction with metadata to evaluate the performance of a TV series in specific markets, to identify correlations between similar shows to find potential partnerships, and to identify market peaks that may be exploited with targeted campaigns.
Elfen Lied's travelability to Germany in the last 30 days is 167%, which means that the audience demand for Elfen Lied is 167% of the demand in its country of origin, Japan. Click through to another market to discover how well Elfen Lied travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in Germany as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Animation genre and assess the strengths and weakness of the competition’s content e.g. AT-X, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for Germany. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Elfen Lied.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Animation. Using audience demand data, explore markets such as Germany to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Elfen Lied from partners like AT-X.
Studios in Germany are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Animation) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Elfen Lied? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Germany, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as AT-X to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in Germany. Contact us now to leverage a return-focused selection criteria for title acquisition from AT-X by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Elfen Lied. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as AT-X to fortify your competitive position in Germany. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Elfen Lied), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Animation genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as AT-X by incorporating country-specific trend and market demand factors for all markets including Germany. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Animation. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Elfen Lied, including those that have not even been released. Appeal to your target markets, including Germany, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular AT-X‘s Elfen Lied is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for AT-X and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Elfen Lied, for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. Japanese Animation), using our globally standardized Demand Expressions® metric.
This page has been refreshed on April 22, 2024, 2:04 p.m. PST using demand data from Parrot Analytics for Elfen Lied in Germany. We provide our partners with extensive entertainment industry capabilities to help them drive better and more informed content partnership strategies. Contact us today to find out more.