The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, it is important to make data-informed decisions regarding content acquisition, production, distribution, and programming. The insights from demand data provided by Parrot Analytics allow entertainment executives to evaluate and measure how well their content resonates with audiences. The analysis of "Everybody Loves Raymond" in Germany during March 2024 is an example of how demand data insights from Parrot Analytics can be used in a strategic decision-making process.
Content Valuation:
Entertainment executives must know the true economic value of their content to make informed decisions about production, acquisition, and distribution. Parrot Analytics' content valuation system calculates the value contribution of any title to any platform in any region. In the case of "Everybody Loves Raymond," the data reveals that the show's demand in Germany is 3.6 times higher than the average show, which is a good sign for content valuation in the region.
Genre Performance:
Assessing genre performance through demand data insights is crucial to determine what type of content will best resonate with audiences in a particular region. According to the demand for "Everybody Loves Raymond," the show performed very well in the family genre in March 2024, with higher demand than 96.2% of all family titles in Germany.
Travelability:
Travelability measures the ability of a show to perform well outside its home market. According to the demand data insights from Parrot Analytics, "Everybody Loves Raymond" had good travelability in March 2024, indicating that the show had an acceptable international following.
Audience Reach:
Audience reach, or the number of people expressing demand for a show, can be used to determine the show's popularity and potential for growth in a specific market. Although demand for "Everybody Loves Raymond" decreased by 36.3% in March 2024, the show ranks at the 96.2th percentile in the family genre, indicating its popularity among audiences. Moreover, data shows that it peaked at 6.0 times the average demand in the last 30 days compared to its peak demand over the course of a year, which suggests increased popularity.
Momentum:
Momentum measures the pace of growth for a show, and it is essential to assess whether a show is gaining or losing momentum in a particular market. During March 2024, the momentum for "Everybody Loves Raymond" was okay, as the show's pace of growth in Germany was observed to be acceptable.
Comparative Analysis:
Demand data insights from Parrot Analytics enable entertainment executives to compare their content's performance against similar content both domestically and internationally. Using the data from Parrot Analytics, broadcasters and producers can determine which content genres are performing best in specific markets, such as "Everybody Loves Raymond." The show performed well globally, with demand data in the United States being the highest at 5.3x of average demand across all platforms.
By using demand data insights from Parrot Analytics, Entertainment Executives have access to useful information that allows them to make informed decisions. They can better understand their content, their audience, and how their content performs in specific markets. This information is essential when acquiring or producing content and making programming decisions to increase engagement and retain customers ultimately.
Everybody Loves Raymond's travelability to Germany in the last 30 days is 26%, which means that the audience demand for Everybody Loves Raymond is 26% of the demand in its country of origin, United States. Click through to another market to discover how well Everybody Loves Raymond travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular CBS‘s Everybody Loves Raymond is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for CBS and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Everybody Loves Raymond, for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. Sitcom), using our globally standardized Demand Expressions® metric.
This page has been adjusted on April 22, 2024, 2 p.m. PST using global tv demand analytics from Parrot Analytics for Everybody Loves Raymond in Germany. We provide our partners with essential TV capabilities to help them drive better and more informed content acquisition strategies. Contact us today to find out more.