The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, understanding audience demand for a particular TV show can play a critical role in determining the show's true value. Using the example of "Evil," let's explore how examining demand data can help with content, acquisition, distribution, and programming decisions.
Content Valuation: By analyzing how much demand for "Evil" has increased in Germany (75.1% in February 2024), we can determine the show's value to audiences in this particular region. Examining the show's performance on a global level can offer additional insights, such as the fact that the series achieved outstanding audience demand in its country of origin (the United States) and outperforms the average TV show in each of the top 10 global markets. This data can help determine how much the show is worth and how much to spend on future seasons or episodes.
Acquisition: The genre affinity analysis demonstrates interest in likes like "Foundation", "The Mandalorian", "The Expanse", "The Orville", and "The Book of Boba Fett." Leveraging this insight, executives can acquire TV shows and movies that appeal to the same audience. In terms of calculating ROI for specific titles, by examining the show's global performance and longevity, executives can assess whether "Evil" is a good investment and how much value it brings to a particular platform or company.
Distribution: Travelability measures a show's global demand relative to its home market and can identify countries where a show could be successful. In the case of "Evil," it has good travelability, indicating that the show has appeal in markets other than the United States, such as the Netherlands, Canada, the United Kingdom, France, Russia, Germany, and Belgium. This data can help determine which markets to target and how to allocate distribution efforts.
Programming: By examining the peaks and valleys in demand data over time, executives can determine the best rollout strategy for a particular title. In the case of "Evil," the show has recently increased in popularity, which could inform when to premiere new seasons and episodes. The momentum and reach dimensions can also be valuable for programming decisions, as they provide insight into how quickly audience demand is growing and how large the potential audience is for a particular title.
In conclusion, audience demand for a TV show can provide valuable insights for entertainment executives, informing their decisions regarding content, acquisition, distribution, and programming. In the case of "Evil," examining demand data on a global level reveal the show's high performance and potential value to streaming and linear networks. By incorporating audience demand data into decision-making processes, executives can make more informed choices that minimize risks and maximize profits.
Evil's travelability to Germany in the last 30 days is 51%, which means that the audience demand for Evil is 51% of the demand in its country of origin, United States. Click through to another market to discover how well Evil travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in Germany as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Drama genre and assess the strengths and weakness of the competition’s content e.g. Paramount+, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for Germany. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Evil.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Drama. Using audience demand data, explore markets such as Germany to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Evil from partners like Paramount+.
Studios in Germany are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Drama) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Evil? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Germany, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as Paramount+ to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in Germany. Contact us now to leverage a return-focused selection criteria for title acquisition from Paramount+ by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Evil. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as Paramount+ to fortify your competitive position in Germany. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Evil), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Paramount+ by incorporating country-specific trend and market demand factors for all markets including Germany. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Drama. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Evil, including those that have not even been released. Appeal to your target markets, including Germany, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Paramount+‘s Evil is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Paramount+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Evil, for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. Paranormal Drama), using our globally standardized Demand Expressions® metric.
This page has been revised on March 28, 2024, 2:04 p.m. PST using demand metrics from Parrot Analytics for Evil in Germany. We provide our partners with deep media industry expertise to help them drive better and more informed content licensing strategies. Contact us today to find out more.