The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, it is critical to have access to data that can inform content, acquisition, distribution, and programming decisions. This is where demand data comes in, and its value can be demonstrated using the example of "Extraordinary".
Firstly, demand data powers content valuation, allowing you to determine how much a particular title is worth, its contribution to a platform, and its ability to drive engagement and subscriptions. In the case of "Extraordinary", we can see that the show has demand 2.4 times the average show in Germany, indicating that it is a valuable asset. The show has also seen an increase in demand recently, signaling growth potential.
Demand data can also provide insights into audience preferences, what shows are resonating and why. For example, we can see that fans of "Extraordinary" also enjoy other popular shows such as "The Masked Singer (US)", "Rick and Morty", and "Loki", which can inform your programming and acquisition decisions.
Furthermore, demand data can help inform distribution decisions, including which platforms to target and in what markets. For instance, we can see that "Extraordinary" has outstanding demand in Russia. Armed with this information, you can seek out opportunities to distribute the show in that region or invest in marketing and promotion to further grow its audience.
Demand data also informs how to optimize release strategies and pricing. For "Extraordinary", we can see that demand spiked towards the end of March 2024 in Germany, indicating the effectiveness of any marketing or promotional activity that took place during this period.
Finally, demand data also provides insight into momentum, longevity, reach, travelability, and franchisability. In the case of "Extraordinary", we can see that the show has good momentum, maintaining a consistent pace of growth in demand. Its longevity, or the ability to maintain audience demand over time, is also okay. Its reach – the number of people expressing demand for the show – is okay, while its travelability, which measures international demand relative to its home market, is merely okay. Finally, the show's franchisability is noticed to be okay.
In summary, demand data provides valuable information and insights for entertainment executives to make more informed content, acquisition, distribution, and programming decisions. The example of "Extraordinary" shows how demand data can help identify valuable assets, inform audience preferences, identify geographic markets for distribution, and provide insight on momentum, longevity, reach, travelability, and franchisability. Ultimately, using demand data can help optimize business decisions and drive success in the highly competitive entertainment industry.
Extraordinary's travelability to Germany in the last 30 days is 23%, which means that the audience demand for Extraordinary is 23% of the demand in its country of origin, United Kingdom. Click through to another market to discover how well Extraordinary travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Disney+‘s Extraordinary is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Disney+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Extraordinary, for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. Fantasy Comedy), using our globally standardized Demand Expressions® metric.
This page has been renewed on April 17, 2024, 2:02 p.m. PST using global demand analytics from Parrot Analytics for Extraordinary in Germany. We provide our partners with smart TV industry capabilities to help them drive better and more informed content acquisition strategies. Contact us today to find out more.