The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, you can use demand data from Parrot Analytics to make more informed decisions about content acquisition, distribution, and programming. Data on a popular Turkish TV series, "Ezel," can provide you with valuable insights into the show's performance and potential for your platform in Germany.
Content valuation is an important factor in the entertainment industry. Demand data can be used to determine a show's value to a specific platform, region, or market. For example, Parrot Analytics can help you answer questions such as, "How much is 'Ezel' worth to my platform in Germany?" By analyzing the demand for this show in Germany, Parrot Analytics can provide a dollar value contribution of the show to your platform.
You can also use demand data to evaluate the global potential of a TV series. For example, Parrot Analytics can help you answer questions such as, "What content is most popular in my market or on a global scale?" "Ezel" is a show that has achieved great success in its home market of Turkey, but it also has significant demand in other markets such as Albania, Hungary, Cyprus, North Macedonia, and Lebanon. You can use this information to develop a strategy to acquire and distribute this show across different countries and regions where it has high demand.
Demand data can also help you make decisions related to supply and demand. By analyzing the demand for different types of content in a region or market, you can identify areas of opportunity for content acquisition or production. For example, if you know that there is high demand for drama series in Germany, you can focus on acquiring or producing more shows in this genre.
Moreover, demand data can also be used to design a content release strategy and set pricing. Parrot Analytics can help you answer questions such as, "What is the best release strategy for 'Ezel'?" Based on the spike in demand for the show in late March 2024, you can develop a strategy to release new episodes or seasons during periods of high demand. You can also use demand data to set pricing for the show based on its performance and popularity in a specific region or market.
Finally, you can leverage demand data to inform your pre-release marketing campaign for a show. You can use insights from the demand data to optimize your marketing strategy and ensure that your content is seen by the right audience on your platform. For example, by examining the genres that are resonating the most with your current audience, you can develop a marketing campaign that highlights these elements of the show.
In conclusion, demand data from Parrot Analytics can provide you with valuable insights into a TV show's performance, potential, and value for your platform. The insights from the "Ezel" example can help you make more informed decisions related to content acquisition, distribution, and programming, and ultimately drive growth in your business.
Ezel's travelability to Germany in the last 30 days is 14%, which means that the audience demand for Ezel is 14% of the demand in its country of origin, Turkey. Click through to another market to discover how well Ezel travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in Germany as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Drama genre and assess the strengths and weakness of the competition’s content e.g. Show TV, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for Germany. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Ezel.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Drama. Using audience demand data, explore markets such as Germany to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Ezel from partners like Show TV.
Studios in Germany are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Drama) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Ezel? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Germany, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as Show TV to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in Germany. Contact us now to leverage a return-focused selection criteria for title acquisition from Show TV by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Ezel. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as Show TV to fortify your competitive position in Germany. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Ezel), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Show TV by incorporating country-specific trend and market demand factors for all markets including Germany. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Drama. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Ezel, including those that have not even been released. Appeal to your target markets, including Germany, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Show TV‘s Ezel is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Show TV and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Ezel, for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on April 22, 2024, 2:04 p.m. PST using global demand metrics from Parrot Analytics for Ezel in Germany. We provide our partners with extensive SVOD expertise to help them drive better and more informed content advertising strategies. Contact us today to find out more.