The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Entertainment executives have access to a wealth of data that can help them make more informed decisions related to content valuation, acquisition, distribution, and programming. One powerful source of data for these executives is demand data, which can provide insights into the popularity of a particular TV show or movie across different platforms and markets.
For example, let's look at the demand data for "Farscape" in Germany over the month of February 2024. According to Parrot Analytics, "Farscape" had a demand that was 6.6 times higher than the average TV show in Germany during this period. This indicates that the show is popular in Germany and has a dedicated fan base. Additionally, "Farscape" ranks in the top 8.6% of all TV shows in terms of demand in Germany, which further reinforces its popularity.
Entertainment executives can leverage this demand data when it comes to content valuation. By looking at the demand for "Farscape" in Germany over the last 30 days, executives can get a sense of the show's current market value. They can also compare this value to other TV shows to determine which titles are the most valuable and worthy of investment.
In addition to content valuation, demand data can also be used to inform acquisition and programming decisions. Executives can use the insights provided by demand data to identify shows that are performing well in a particular market or that have the potential to perform well if they are acquired or programmed in a certain way.
For instance, we can see that "Farscape" ranks highly in other markets as well, such as the United States and Australia. This indicates that it has a broad appeal and could be a good choice for acquisition or programming in other markets.
Furthermore, demand data provides insights into audience preferences and tastes, thereby allowing entertainment executives to make more informed decisions about the types of content they should be producing or acquiring. By examining the shows that are most popular with fans of "Farscape," executives can identify trends and patterns that can be used to inform content development decisions.
Overall, demand data is a powerful tool that can be used by entertainment executives across the board. By leveraging this data, executives can make more informed decisions related to content valuation, acquisition, distribution, and programming, ultimately leading to more successful and profitable entertainment ventures.
Farscape's travelability to Germany in the last 30 days is 81%, which means that the audience demand for Farscape is 81% of the demand in its country of origin, Australia. Click through to another market to discover how well Farscape travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Nine Network‘s Farscape is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Nine Network and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Farscape, for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. Sci-fi Drama), using our globally standardized Demand Expressions® metric.
This page has been modified on March 29, 2024, 12:49 a.m. PST using global television demand data from Parrot Analytics for Farscape in Germany. We provide our partners with far-reaching OTT workflows to help them drive better and more informed content licensing strategies. Contact us today to find out more.