The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
For TV executives looking to make more informed content decisions or distribution decisions, Parrot Analytics' demand data can provide a wealth of information. Let's take a look at how demand data can help with decision making by examining "Finding Your Roots" demand data for the month of March 2024 in Germany.
- Content Valuation: Demand data indicates that "Finding Your Roots" has 7.1 times the audience demand of the average show in Germany over the last 30 days and is ranked at the 99.4th percentile in the documentary genre, making it an economically valuable asset for networks or platforms broadcasting or streaming it.
- Travelability: The show's international demand across all markets is poor, therefore it might not travel well to other markets beyond its country of origin.
- Longevity: The audience demand for "Finding Your Roots" is good, and its longevity shows that audience demand is maintained over time.
- Momentum: The pace of growth of "Finding Your Roots" indicates outstanding growth.
- Franchisability: The spin-off potential of "Finding Your Roots" is poor.
- Reach: The number of people expressing demand for the show is okay, and comparing performance over the course of the last year versus 30 days indicates the show's popularity is increasing.
By examining the top 10 global markets where "Finding Your Roots" is most in-demand over the last 30 days, TV executives can further assess how well the show is performing and where it is most popular in the world. Additionally, entertainment executives can use demand data to identify other shows that viewers who like "Finding Your Roots" also enjoy, indicating potential complementary programming choices.
Demand data provides answers to important questions such as how much a series is worth, what type of content might exhibit the most opportunity to acquire or produce, and content valuation informs decisions about whether or not to produce or distribute a show. Parrot Analytics' demand data delivers insights that can inform strategic decisions about programming, how to optimize marketing campaigns for a series ahead of premiere, how to benchmark a show against other titles on the market, how to optimize the release strategy and pricing, and how to retain and grow subscribers.
Finding Your Roots's travelability to Germany in the last 30 days is 45%, which means that the audience demand for Finding Your Roots is 45% of the demand in its country of origin, United States. Click through to another market to discover how well Finding Your Roots travels internationally.
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Capture more value from content opportunities in Germany as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Documentary genre and assess the strengths and weakness of the competition’s content e.g. PBS, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for Germany. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Finding Your Roots.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Documentary. Using audience demand data, explore markets such as Germany to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Finding Your Roots from partners like PBS.
Studios in Germany are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Documentary) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Finding Your Roots? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Germany, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as PBS to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in Germany. Contact us now to leverage a return-focused selection criteria for title acquisition from PBS by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Finding Your Roots. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as PBS to fortify your competitive position in Germany. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Finding Your Roots), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Documentary genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as PBS by incorporating country-specific trend and market demand factors for all markets including Germany. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Documentary. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Finding Your Roots, including those that have not even been released. Appeal to your target markets, including Germany, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular PBS‘s Finding Your Roots is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for PBS and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Finding Your Roots, for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. Social Documentary), using our globally standardized Demand Expressions® metric.
This page has been refreshed on April 19, 2024, 2:01 p.m. PST using television demand datasets from Parrot Analytics for Finding Your Roots in Germany. We provide our partners with valuable SVOD workflows to help them drive better and more informed content advertising strategies. Contact us today to find out more.