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What is Demand? Why Demand? Industry Products Insights
TV ratings for Fleabag in Germany. BBC Three TV series

Fleabag

Original TV Network:
BBC Three
Genre:
Comedy
Release type:
Network
IMDB Rating:
8.7

A comedy series adapted from the award-winning play about a young woman trying to cope with life in London whilst coming to terms with a recent tragedy.

How well is this TV series doing in Germany?

Last 30 days
5.3x Difference from market average good
Title position in demand distribution
Outstanding demand distribution

The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.

The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.

As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.

Unleashing the Power of Demand: How Parrot Analytics' Data Can Help TV Executives Make Informed Programming, Acquisition, and Distribution Decisions

Parrot Analytics Insights - February 2024

As a TV executive, you can use demand data to make more informed content and acquisition decisions. In this context, let's look at the example of "Fleabag" and explore how its demand data can be used to guide programming and distribution decisions in Germany.

Content Valuation:
One can use demand data to understand the value of a TV series. Parrot Analytics' content valuation system is based on demand data and can reveal the contribution of any title, to any platform, in any region. The show "Fleabag" has demand that is 5.5 times the title average, a good performance in Germany. Furthermore, the show has been increasing in demand lately. Based on this data, we can estimate that "Fleabag" is a valuable asset for a streaming platform.

Acquisition Decisions:
Demand enables global IP valuations. You can use demand data to assess the market potential of a TV series. For "Fleabag", we know that the show is doing well in its home country and in several other countries across the globe. For instance, the show is very popular in Russia, where demand is outstanding. TV executives can use this data to assess the global potential of a TV series for acquisition across different regions.

Programming Decisions:
Demand can inform an ideal release strategy. By analyzing the season profile of "Fleabag", which aired during 2016 and 2019, and comparing demand during the last 30 days with its 1-year performance, we can see that demand has increased in the last 30 days. The show's average demand has also increased lately. Such data can be used to determine the best time to release new content and to optimize pricing strategies.

Distribution Decisions:
Demand data can help you understand which platforms your content should be available on. A TV executive can target the right streaming platform to distribute a show. For instance, based on audience demand data, we know that the demand for "Fleabag" in Germany has been increasing. The data can guide the OTT platform's marketing efforts to optimize visibility and ensure the show is seen by the right audience.

In conclusion, demand data from Parrot Analytics can be used to make more informed programming, acquisition, content valuation, and distribution decisions. The data can help determine how valuable a show is, where to release it, and which region to target. The example of "Fleabag" in Germany shows how Parrot Analytics’ demand data can be used to assess the attractiveness of a show.

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More news about Fleabag:

How fast is demand for Fleabag growing?

Last 30 days
-10.6% Change in demand
On a rolling 30-day average basis, we compare TV demand in Germany for Fleabag to the preceding 30 days: Demand has decreased by -10.6%

Comedy performance

Last 30 days
97.5% Percentile rank
Fleabag ranks at the 97.5th percentile in the Comedy genre. This means Fleabag has higher demand than 97.5% of all Comedy titles in Germany
Title position in Comedy
percentile-rank-desktop

How well is this TV series doing globally vs. its home market?

Last 30 days
50% Travelability to Germany

Fleabag's travelability to Germany in the last 30 days is 50%, which means that the audience demand for Fleabag is 50% of the demand in its country of origin, United Kingdom. Click through to another market to discover how well Fleabag travels internationally.

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How popular is Fleabag around the world?

Our TV audience measurement dataset is truly global. Discover how popular BBC Three‘s Fleabag is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.

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Over the last 7 days, people who watch Fleabag also watch:

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Monitor global audience trends for 30,000+ TV shows, 18,000 movies and 40,000+ talent in 50+ markets and gain access to exclusive reports and analysis.

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Pay monthly
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Why get DEMAND360LITE?

  • Rank 30k+ TV shows, 18k+ movies and 40k+ talent in 50+ markets.
  • Get access to comprehensive global entertainment analytics.
  • Discover consolidated insights on global industry trends.
  • Learn from our experts with exclusive reports and whitepapers.
  • Save time with one curated feed of entertainment industry news.

Global TV content analytics for the attention economy

Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.

Parrot Analytics' television demand data highlights the global TV content monetization opportunities for BBC Three and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.

Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Fleabag, for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. Satire), using our globally standardized Demand Expressions® metric.

This page has been recreated on March 18, 2024, 12:42 p.m. PST using global tv demand datasets from Parrot Analytics for Fleabag in Germany. We provide our partners with comprehensive TV industry expertise to help them drive better and more informed content sales strategies. Contact us today to find out more.