The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, it is essential to use audience demand data to make informed decisions regarding content, acquisition, distribution, and programming. Parrot Analytics uses its demand measurement system to provide executives with valuable insights into the performance of their content. In this article, we will analyze the audience demand data for "Forensic Files II" in Germany for the month of December 2023, to demonstrate some of the ways such data can be used to facilitate decision-making by entertainment executives.
One vital area that audience demand data is applied is in content valuation. With Parrot Analytics' demand measurement system, executives can determine how much a specific title is worth to a given platform in a given region. By using audience data, executives can assess a TV series' ability to generate subscriptions and mitigate churn, estimate the value of exclusivity, and calculate the ROI that a specific title will bring to any given platform. In the case of "Forensic Files II," we observe that the show's demand is good, with 2.9 times the audience demand of the average show in Germany in the last 30 days. This information can, therefore, be used to ascertain the series' worth in Germany.
Additionally, Parrot Analytics' demand data enables executives to determine the best release strategy for content and the pricing that will maximize its reach. For instance, analyzing the demand data for "Forensic Files II" in Germany over the last 30 days shows that the audience demand is good, with this demand spiking in mid-December 2023. This information is essential to help executives decide when would be the optimal time to release or re-release a title.
Entertainment executives can also use audience demand data to discover and acquire under-monetized or new content, as shown by demand data analysis of "Forensic Files II," which provides valuable insights into which types of content exhibit opportunities to acquire or produce. Uncovering information about which genres are resonating most with the current audience helps executives make informed decisions about the type of content to offer to their audience, leading to better acquisition, distribution, and programming choices.
Audience demand data can also inform franchise development decisions, such as spin-offs or other monetization opportunities. In the case of "Forensic Files II," the Parrot Pulse assessment reveals that the show has poor franchisability, meaning that there is limited spin-off potential for this title. However, its momentum (the pace of growth) is outstanding, indicating that there is still potential for further growth for the show and other similar titles.
Finally, leveraging audience demand data can help executives optimize pre-release marketing campaigns by allowing them to understand the audience's tastes and preferences, which can help in the selection of the most suitable talent or brands to partner with. Audience demand data also enables executives to identify taste clusters and optimize discovery and recommendations for specific audience groups.
In conclusion, audience demand data is invaluable to entertainment executives as it enables them to make informed decisions regarding content, acquisition, distribution, and programming. The analysis of "Forensic Files II" in Germany for the month of December 2023 exemplifies this quite well since we were able to provide executives with insights into the show's audience demand, franchise potential, international appeal, and genre ranking, among others. By leveraging demand data insights, executives can optimize their content strategies to attract new subscribers, retain current customers, and ultimately drive business growth.
Forensic Files II's travelability to Germany in the last 30 days is 11%, which means that the audience demand for Forensic Files II is 11% of the demand in its country of origin, United States. Click through to another market to discover how well Forensic Files II travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in Germany as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Documentary genre and assess the strengths and weakness of the competition’s content e.g. HLN, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for Germany. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Forensic Files II.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Documentary. Using audience demand data, explore markets such as Germany to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Forensic Files II from partners like HLN.
Studios in Germany are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Documentary) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Forensic Files II? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Germany, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as HLN to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in Germany. Contact us now to leverage a return-focused selection criteria for title acquisition from HLN by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Forensic Files II. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as HLN to fortify your competitive position in Germany. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Forensic Files II), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Documentary genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as HLN by incorporating country-specific trend and market demand factors for all markets including Germany. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Documentary. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Forensic Files II, including those that have not even been released. Appeal to your target markets, including Germany, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular HLN‘s Forensic Files II is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for HLN and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Forensic Files II, for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. True Crime), using our globally standardized Demand Expressions® metric.
This page has been changed on April 22, 2024, 2:03 p.m. PST using tv demand metrics from Parrot Analytics for Forensic Files II in Germany. We provide our partners with comprehensive TV expertise to help them drive better and more informed content licensing strategies. Contact us today to find out more.