The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, understanding demand data is imperative for informed content, acquisition, distribution, and programming decisions. The case of "Futurama" for the month of January 2024 in Germany provides a great opportunity to see how demand data can help in content valuation and decision-making.
Using Parrot Analytics' demand data, it is clear that "Futurama" has an outstanding demand for January 2024 in Germany, with 12.8 times the audience demand of the average show in Germany over the last 30 days. This outstanding demand is quantified using an economic valuation system powered by global content demand and supply to show the dollar value contribution of one title to a platform in any region. Therefore, based on this demand data, entertainment executives can calculate how much to spend on content if they intend to buy or produce new episodes of the show.
The Parrot Pulse for "Futurama" provides a unique insight in measuring the performance of any TV series globally across six dimensions, including audience demand, travelability, longevity, momentum, franchisability, and reach. With an exceptional performance across these dimensions, "Futurama" presents a great opportunity for entertainment executives that understand the value of content valuation to make informed decisions.
The same data also reveals that the demand for the show has recently decreased, by 11.4% in January 2024, compared to its 90-day demand. The data suggests that although the peak demand of the show in the last 30 days was 15.0 times the average, compared to 22.4 times for the entire year on a rolling basis, the show's average demand has reduced, indicating a decrease in popularity. Entertainment executives would get this important information from demand data, in addition to understanding the top-performing markets for the show, in order to make better programming and distribution decisions.
Moreover, using "Futurama" as a representative of the comedy genre, the show ranks at the 99.5th percentile in Germany in January 2024. It means that the demand for "Futurama" exceeds 99.5% of all comedy titles in Germany, making it a strategic asset for any streaming platform in the country that intends to attract and retain subscribers. Additionally, understanding which shows fans of "Futurama" also like - such as "The Simpsons", "Family Guy", and "Bob's Burgers" - can be valuable when deciding which show or motion picture to acquire next. Supplying similar titles or offering deals to license them can help a platform or network retain its audience.
To summarize, Parrot Analytics' demand data helps entertainment executives to answer a wide range of strategic questions such as "How much is my show worth?", "What content is most popular in the local market or on a global scale?", or "What type(s) of content exhibit opportunity to acquire or produce?". Additionally, the case of "Futurama" for January 2024 in Germany highlights that trend analysis, market comparison, and identification of a show's fans can help businesses value their content, make better content, acquisition, distribution, and programming decisions, and retain or acquire audiences cost-effectively.
Futurama's travelability to Germany in the last 30 days is 46%, which means that the audience demand for Futurama is 46% of the demand in its country of origin, United States. Click through to another market to discover how well Futurama travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Hulu‘s Futurama is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Hulu and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Futurama, for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. Animated Sitcom), using our globally standardized Demand Expressions® metric.
This page has been revised on Feb. 23, 2024, 1 p.m. PST using global demand data from Parrot Analytics for Futurama in Germany. We provide our partners with essential media industry know-how to help them drive better and more informed content distribution strategies. Contact us today to find out more.