The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Are you an executive making content decisions? Then you need to know that demand data can help you make more informed decisions when it comes to content valuation, acquisition, distribution, and programming. Take, for example, "Game Two," a German video gaming comedy TV show, and how we can use demand data to derive insights.
First and foremost, we can use demand data to determine whether "Game Two" is worth investing in. Through our content valuation system, we can see that "Game Two" has 2.3 times the audience demand of the average show in Germany, placing it in the top 8.6% of all TV shows in terms of demand. However, the recent decline in demand indicates that the show's popularity is decreasing, which should be taken into account in any valuation or investment decision.
By examining the Parrot Pulse, we can also identify areas where "Game Two" is performing well and where it needs improvement. For example, while its worldwide audience demand across all platforms is okay, its travelability is poor, which means it's not doing well internationally relative to its home market. Similarly, its reach and franchisability are poor, suggesting that it may not have as much spin-off potential or be able to attract new subscribers to a platform.
Using demand data, we can also identify the demographic that is most receptive to the show. For example, "Game Two" ranks in the 96.9th percentile in the documentary genre, meaning that it has higher demand than 96.9% of all documentary titles in Germany. We can also see which shows fans of "Game Two" also like, which can guide future programming decisions or pitch ideas to potential sponsors.
Demand data can also guide distribution and acquisition decisions, particularly its ability to travel well globally. For "Game Two," we see the show's travelability is poor, which suggests that it may not perform well in international markets. However, by examining the top 10 global markets where the show is most in-demand, we see that it outperforms the demand of the average TV show in each of these markets, particularly in Germany where it is most popular. This data can inform decisions regarding platform and network fit, helping executives identify which platforms would be most lucrative for distributing the show.
Overall, demand data provides insights into a wide range of strategic decision-making processes, from content valuation and acquisition to distribution and programming decisions. Understanding "Game Two"'s audience demand performance in Germany and elsewhere can guide executives' decisions with other shows as well.
This is Game Two's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Game Two travels internationally.
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Acquire the best shows from partners such as Funk to fortify your competitive position in Germany. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Game Two), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Variety genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Funk by incorporating country-specific trend and market demand factors for all markets including Germany. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Variety. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Game Two, including those that have not even been released. Appeal to your target markets, including Germany, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Funk‘s Game Two is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Funk and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Game Two, for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. Game Show), using our globally standardized Demand Expressions® metric.
This page has been changed on April 18, 2024, 2:03 p.m. PST using television demand content from Parrot Analytics for Game Two in Germany. We provide our partners with deep television competencies to help them drive better and more informed content marketing strategies. Contact us today to find out more.