The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive at a TV production company or a studio, it's important to make data-driven decisions when it comes to commissioning new scripts for new shows. Demand data can help executives answer many questions during this process. For example, "how popular is my show relative to the market average?" "What are the most popular genres in the local market?" and "what is the best release strategy for my content?" Therefore, in this article, we present some key insights about the demand performance of Germany's Next Topmodel in March 2024 in Germany, as revealed by Parrot Analytics' data platform, and discuss how this information can help make more informed content decisions.
Based on its outstanding audience demand, Germany's Next Topmodel was the second most in-demand show in Germany during March 2024. The show's demand has been consistently high, and it had a peak rank of #2 in Germany. This consistent demand pattern over time also indicates that it has a good longevity score. Furthermore, the show's momentum is good, showing steady audience growth, especially in March when its demand spiked.
From content valuation perspective, the content valuation system powered by global content demand and supply can help quantify the dollar value contribution of any title to any platform in any region. "Germany's Next Topmodel" is in an advantageous position in this regard. It has 23.9 times the audience demand of the average show in Germany over the last 30 days, indicating its high dollar value contribution to the platform. The show's demand is higher than 100.0% of all reality titles in Germany. This indicates that executives can unbundle the value of content on any streaming service effectively.
The show has also proven its popularity beyond Germany. It is among the most in-demand shows in the United States, Luxembourg, Greece, Switzerland, Cyprus, Austria, Pakistan, and India, demonstrating its great travelability. These insights could prove valuable for content distributors and stakeholders who seek to acquire distribution rights for the show or produce spin-offs in these countries.
Despite its travelability being only okay, the global audience demand for the show is good. The show's reach (number of people expressing demand for a show) is also okay. This information can help executives with programming decisions and inform the selection of talent or brands to partner with to expand their audience.
The show's fan base and engagement level are crucial to maintaining and growing the business. The Parrot Pulse measure, pointing out the six dimensions of audience engagement, also cited that audience engagement across all platforms is good. This could be an advantageous position for advertising revenue for the platform.
Lastly, the show has exhibited more popularity over the past 30 days than its average performance over the last year. Therefore, its average demand increased compared to the previous year, indicating that executives could consider Germany's Next Topmodel for extending its content offerings.
In conclusion, entertainment executives can gain enormous insights from demand data to make informed decisions when making content, acquisition, or programming decisions. Parrot Analytics' demand data provides executives with an independent measure, which eases their decision-making process while producing or acquiring content. The mentioned data about Germany's Next Topmodel is a proof of this methodology.
This is Germany's Next Topmodel's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Germany's Next Topmodel travels internationally.
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Acquire the best shows from partners such as ProSieben to fortify your competitive position in Germany. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Germany's Next Topmodel), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for ProSieben and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Germany's Next Topmodel, for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. Competition Reality), using our globally standardized Demand Expressions® metric.
This page has been enhanced on April 19, 2024, 2:04 p.m. PST using demand analytics from Parrot Analytics for Germany's Next Topmodel in Germany. We provide our partners with meaningful content capabilities to help them drive better and more informed content sales strategies. Contact us today to find out more.