The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you are looking to make better content decisions or acquisition decisions as an entertainment executive, examining the audience demand for a show like "Ghost Adventures" in a particular market can provide valuable insights. For example, in March 2024 in Germany, "Ghost Adventures" had a good amount of audience demand, at 3.4 times the average show in Germany over the last 30 days. Comparing audience demand over time, we can see that demand for this show has decreased in recent days, compared to the last 90 days when it had demand of 4.8 times the average.
To help assess demand for a show in a particular market, we can look at the show's pulse metrics, which measure performance along six dimensions - audience demand across platforms, travelability, longevity, momentum, franchisability, and reach. For "Ghost Adventures" in Germany, we see that its worldwide audience demand across platforms is outstanding, and its travelability is good, meaning it has some international demand relative to its home market. Its longevity, how well audience demand is maintained over time, is outstanding, while its momentum, or pace of growth, is good. It also has good franchisability (spin-off potential) and outstanding reach (the number of people expressing demand for the show).
To further understand how "Ghost Adventures" relates to other content, we can examine its audience's affinity with other shows. We find that people who like "Ghost Adventures" also tend to like shows such as "Jersey Shore: Family Vacation", "Survivor", and "Total Bellas". This information can help inform what other content might attract an audience similar to that of "Ghost Adventures", potentially providing ideas for content acquisitions or programming decisions.
Additionally, comparing the performance of "Ghost Adventures" over the last 30 days to the last year on a rolling basis reveals that while the show has seen a decrease in popularity in recent days, it had a peak demand of 6.0 times the average in the last 30 days, compared to a peak of 11.0 times the average over the last year.
Understanding audience demand for a show in a particular market can also provide insights into distribution. In the case of "Ghost Adventures", we can see that its top market is the United States, with outstanding demand of 9.2 times the average in that country, while it also has outstanding demand in Estonia and Romania. This information can help inform decisions around where to distribute "Ghost Adventures" or where to focus potential marketing efforts for the show.
Finally, audience demand metrics are important when it comes to content valuation. Parrot Analytics' content valuation system is based on demand data and can help determine how much to spend on content and reveal the dollar value contribution of any title, to any platform, in any region. In the case of "Ghost Adventures", its outstanding audience demand and potential for spin-offs might indicate high content valuation.
Ghost Adventures's travelability to Germany in the last 30 days is 26%, which means that the audience demand for Ghost Adventures is 26% of the demand in its country of origin, United States. Click through to another market to discover how well Ghost Adventures travels internationally.
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Acquire the best shows from partners such as travel channel to fortify your competitive position in Germany. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Ghost Adventures), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular travel channel‘s Ghost Adventures is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for travel channel and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Ghost Adventures, for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. Paranormal Reality), using our globally standardized Demand Expressions® metric.
This page has been changed on April 22, 2024, 2 p.m. PST using global tv demand metrics from Parrot Analytics for Ghost Adventures in Germany. We provide our partners with comprehensive SVOD competencies to help them drive better and more informed content acquisition strategies. Contact us today to find out more.