The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you can leverage demand data when making content acquisition, distribution, and programming decisions. Let's use "Ghosts (US)" for the month of March 2024 in Germany as an example of how demand data can be used to make more informed decisions.
By analyzing demand data for "Ghosts (US)" in Germany, you can see that it has a healthy level of demand. The show has a demand that is 7.8 times the audience demand of the average show in Germany for the last 30 days. This kind of data can be valuable when considering the valuation of a series. If a show has high demand in a particular territory like Germany, its potential worth to a streaming platform can be estimated with a high degree of accuracy. By comparing this demand to the show's demand in its country of origin, the United States, you can also see how a show performs internationally, in this case 47% of the demand in the US, indicating good travelability.
You can also use demand data to learn about the audiences that are interested in "Ghosts (US)". For instance, you can identify a list of shows that are liked by fans of "Ghosts (US)" in Germany. This list can be used to recommend titles to audiences that have demonstrated an interest in "Ghosts (US)" and you can also license or acquire these titles to add to the platform's catalogs. In addition, you can understand how a show ranks in a particular genre for a specific region like comedy in Germany. As an executive, if you are looking for a comedy title to distribute on the platform, understanding how "Ghosts (US)" ranks in the comedy genre in Germany compared to other shows can make it easier for you to make an informed decision.
Moreover, you can use demand data to reveal the trend and momentum of a show in a particular market over time. For example, data shows that demand for "Ghosts (US)" decreased by 69.4% in March 2024. This decline in demand may be a cause for concern for the show's distributor or platform in Germany, who may want to take steps to reverse the trend. Executives can look at the factors that led to the decline in demand and address them accordingly.
Finally, demand data can be used to understand the potential of a show to reach a large audience. By examining "Ghosts (US)"'s reach, executives can determine if the show can attract new subscribers to their platform, or if it mainly appeals to a dedicated fandom. In this case, "Ghosts (US)" has good reach, enabling it to appeal widely to its target audience.
In summary, understanding the demand for a show through demand data can help entertainment executives make informed decisions. Such insights can reveal information about potential revenue, audience taste clusters, possible opportunities for content acquisition or licensing, and optimization of release strategies, among others. By using demand data to its fullest capacity, executives can make informed decisions and maximize their investment in the content that they offer on their platforms.
Ghosts (US)'s travelability to Germany in the last 30 days is 39%, which means that the audience demand for Ghosts (US) is 39% of the demand in its country of origin, United States. Click through to another market to discover how well Ghosts (US) travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular CBS‘s Ghosts (US) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Over the last 7 days, people who watch Ghosts (US) also watch:
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for CBS and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Ghosts (US), for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. Sitcom), using our globally standardized Demand Expressions® metric.
This page has been adjusted on April 22, 2024, 2:04 p.m. PST using television demand analytics from Parrot Analytics for Ghosts (US) in Germany. We provide our partners with far-reaching OTT capabilities to help them drive better and more informed content acquisition strategies. Contact us today to find out more.
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