The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Content valuation uses demand data to help you answer critical questions, such as how much is your series worth and what part of your series' worth is being driven by demand for one of its stars? Demand data can also help you understand the value of a content library to a platform over time and why your series should be considered a strategic asset for a streaming platform. By assessing the value of exclusivity through demand data, you can also determine how much to spend on content.
Taking the example of "Go On," the show has been evaluated using Parrot Analytics' content valuation system over the last 30 days in Germany. The show's demand was 4.7 times the audience demand of the average title, indicating good audience demand. The fact that only 8.6% of all TV shows had this level of audience demand demonstrates that the show has strong audience traction. Over the last 90 days, its demand increased, indicating an upward trend.
Furthermore, "Go On" moved up 183 rank spots during March in Germany, with a peak rank of #736. The show ranks at the 96.8th percentile in the drama genre, indicating that it has higher demand than 96.8% of all drama titles in Germany. Such data clearly helps with decision-making concerning content acquisition, as it highlights the audience demand by genre and popularity for a particular content type or format.
In conjunction with mapping localized whitespaces, this data can be used during acquisition strategy development to identify opportunities for content production or acquisition and inform programming decisions. Additionally, we can see that demand for "Go On" spiked in late March 2024 and that the show's longevity and momentum demonstrate outstanding growth potential across various markets.
Comparisons between the performance of "Go On" on a 1-year rolling basis and the last 30 days reveal that although the show was, on average, 4.3 times the average title over the course of an entire year, its popularity increased to 4.7 times the title average in the last 30 days, indicating an upward trend in demand.
Finally, by examining the top 10 global markets where "Go On" is most in-demand over the last 30 days, we found the show outperforms the audience demand of the average TV show (1x) in each of those markets. Demand was highest in its country of origin, the United States, with a factor of 8.0x compared to an average title. This data is crucial in helping entertainment executives understand which platforms to target and how to select suitable content for acquisition or distribution decisions.
In conclusion, demand data is an essential tool for content valuation and decision-making by entertainment executives. It enables content producers and distributors to examine the value of a title in the market, assess audience trends by genre or format, and make informed decisions about programming, acquisition, and distribution. By taking the example of "Go On," we can highlight how demand data can be used to help executives make informed decisions regarding content acquisition, distribution, and programming.
Go On's travelability to Germany in the last 30 days is 28%, which means that the audience demand for Go On is 28% of the demand in its country of origin, United States. Click through to another market to discover how well Go On travels internationally.
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Acquire the best shows from partners such as NBC to fortify your competitive position in Germany. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Go On), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Comedy genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as NBC by incorporating country-specific trend and market demand factors for all markets including Germany. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
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Our TV audience measurement dataset is truly global. Discover how popular NBC‘s Go On is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for NBC and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Go On, for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. Sitcom), using our globally standardized Demand Expressions® metric.
This page has been enhanced on April 18, 2024, 2 p.m. PST using tv demand data from Parrot Analytics for Go On in Germany. We provide our partners with valuable TV competencies to help them drive better and more informed content distribution strategies. Contact us today to find out more.