The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, it is essential that you make informed decisions about content, programming, distribution and acquisition. Fortunately, using demand data, you can access valuable insights that enable you to make more informed decisions. These insights include:
- Content valuation: Demand data powers Parrot Analytics' content valuation system, which enables you to determine how much a title is worth in terms of contributing to revenues for any given platform in any region. Therefore, you can assess how much to spend on content and how to evaluate the value of exclusivity. For example, the demand for "Gold Rush: Parker's Trail" in Germany is good, with 2.7 times the audience demand of the average show. By comparing its demand over the last 30 and 90 days, you can see whether its popularity is increasing or decreasing.
- Travelability: With Parrot Analytics' travelability dimension, which measures a show's international demand relative to its home market, you can determine the global appeal of any title. For example, "Gold Rush: Parker's Trail" has good demand in the United States and Germany, two of its top markets. You can allocate your funds effectively to maximize future content investments by examining this metric further.
- Franchisability: Parrot Analytics' franchisability dimension measures a title's spin-off potential, which is essential in monetizing IPs. Unfortunately, "Gold Rush: Parker's Trail" has poor franchisability.
- Longevity: The sustained audience demand of a title over time is measured through the longevity dimension. "Gold Rush: Parker's Trail" has good longevity, indicating that it has maintained audience demand over time.
- Reach: Parrot Analytics' reach dimension measures how many people express demand for a show. "Gold Rush: Parker's Trail" has good reach, which is an excellent indicator that it could attract new subscribers to any platform.
By answering questions such as how much a show is worth, which elements of existing content the fans like the most, and what genres are resonating the most with the audience, demand data enables you to make informed content and programming decisions.
For example, in the case of "Gold Rush: Parker's Trail," demand has decreased by 17.4% in March in Germany. You can measure how Parker's show ranks against other titles in Germany's documentary genre. Parrot Analytics' data has shown that during March 2024, the audience demand for this show has been decreasing, indicating that Parker's show's popularity might have reached its peak. However, Germany is still this show's top market globally, indicating that there is still potential room to expand in this market. Depending on the analysis of Parker's show's metadata, you can decide on the best release strategy; that way, you can capitalize on the demand data and release the series to optimize reach.
Additionally, by analyzing which titles fans of "Gold Rush: Parker's Trail" like, such as "Bering Sea Gold," "Diesel Brothers," and "Bar Rescue," to name a few, you could determine what kind of content to produce or obtain that exhibit opportunities to acquire or perform.
In conclusion, utilizing Parrot Analytics' demand data, you can access insights that enable you to make informed content and programming decisions that could boost your platform's engagement rates, audience reach, and content valuation.
Gold Rush: Parker's Trail's travelability to Germany in the last 30 days is 80%, which means that the audience demand for Gold Rush: Parker's Trail is 80% of the demand in its country of origin, United States. Click through to another market to discover how well Gold Rush: Parker's Trail travels internationally.
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Capture more value from content opportunities in Germany as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Documentary genre and assess the strengths and weakness of the competition’s content e.g. Discovery Channel, leading to increased commercial efficiency and ROI.
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Acquire the best shows from partners such as Discovery Channel to fortify your competitive position in Germany. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Gold Rush: Parker's Trail), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Documentary genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Discovery Channel by incorporating country-specific trend and market demand factors for all markets including Germany. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Documentary. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Gold Rush: Parker's Trail, including those that have not even been released. Appeal to your target markets, including Germany, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Discovery Channel‘s Gold Rush: Parker's Trail is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Discovery Channel and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Gold Rush: Parker's Trail, for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. Nature Documentary), using our globally standardized Demand Expressions® metric.
This page has been modified on April 22, 2024, 2:04 p.m. PST using global demand analytics from Parrot Analytics for Gold Rush: Parker's Trail in Germany. We provide our partners with meaningful TV competencies to help them drive better and more informed content marketing strategies. Contact us today to find out more.