The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive working at a TV production company, understanding audience demand and how it relates to content valuation is crucial. Using Parrot Analytics' demand data for "Gold Rush: White Water," the following insights can inform your content decision-making process:
1. Content Valuation: Audience demand for "Gold Rush: White Water" is 5.1 times higher than the average show in Germany, indicating that this show has a high value in this market. Content valuation uses demand data to answer questions such as how much a series is worth and what is the baseline value of a title. This data-driven approach to content valuation can help determine how much to spend on content and whether a title will bring ROI.
2. Programming Decisions: As a TV production company, if you are interested in producing content that has a similar fan base to "Gold Rush: White Water," you might want to explore shows like "The Curse Of Oak Island," "Bering Sea Gold," and "Deadliest Catch." Similarly, if you are producing documentary content, it might be worth considering the factors that make "Gold Rush: White Water" popular in this genre to replicate its success.
3. Distribution Decisions: Audience demand for "Gold Rush: White Water" is good across several global markets, including the USA, Australia, Denmark, and Sweden. Understanding the impact that travelability, longevity, momentum, and reach can have on international markets may help inform your distribution strategy. If your aim is to expand into new markets, it would be useful to analyze how well your content performed in international markets to gauge its potential success.
4. Acquisition Decisions: If you are an entertainment talent agency looking for content to acquire, "Gold Rush: White Water" has been increasing in popularity and has good audience demand. Using Parrot Analytics' demand data, you can assess a TV series' ability to drive subscriptions and mitigate churn, and evaluate the value of exclusivity. You might also consider a spin-off potential "Gold Rush: White Water" has, as its franchisability is ranked as okay.
5. Marketing Campaign Optimization: The demand for "Gold Rush: White Water" spiked in late March 2024. As a result, understanding which elements of the content fueled this growth might indicate what aspects of the show fans respond to most, and how you can create a better marketing campaign ahead of premieres. Furthermore, parrot audience analysis would help you find the best talent or brand to partner with to expand your audience, or which TV shows can aid in subscriber acquisition or retention.
Using demand data like the one for the "Gold Rush: White Water" example provides necessary insights for making more informed content, acquisition, distribution, programming and marketing decisions. By leveraging data, you can accurately gauge the value of content, make informed acquisitions and explore new markets.
Gold Rush: White Water's travelability to Germany in the last 30 days is 64%, which means that the audience demand for Gold Rush: White Water is 64% of the demand in its country of origin, United States. Click through to another market to discover how well Gold Rush: White Water travels internationally.
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Acquire the best shows from partners such as Discovery Channel to fortify your competitive position in Germany. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Gold Rush: White Water), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular Discovery Channel‘s Gold Rush: White Water is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Discovery Channel and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Gold Rush: White Water, for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. Adventure Reality), using our globally standardized Demand Expressions® metric.
This page has been updated on April 22, 2024, 2:02 p.m. PST using global tv demand metrics from Parrot Analytics for Gold Rush: White Water in Germany. We provide our partners with smart television industry expertise to help them drive better and more informed content licensing strategies. Contact us today to find out more.