The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, understanding audience demand is vital for making informed content, acquisition, distribution, and programming decisions. Parrot Analytics' demand data can assist in determining the right course of action for your business. Using the example of "Gotham" in Germany for the month of January 2024, let's explore some of the questions that can be answered by audience demand data.
One of the most common questions among executives is content valuation. An entertainment executive can use demand data to determine how much a series is worth or what value it brings to a platform. Parrot Analytics content valuation system is based on demand data and reveals the dollar value contribution of any title, to any platform, in any region. According to the data, "Gotham" demonstrated outstanding demand in Germany, with 8.8 times more audience demand than the average title in the country. It ranked at the 98.9th percentile in the drama genre and moved up by 35 spots in its rank during January 2024. With a global Parrot Pulse measure, it was found that its worldwide audience demand across all platforms was outstanding, with exceptional longevity, momentum, fracturability, and reach. This demonstrates how content valuation can be calculated using demand data.
Furthermore, demand data can inform scalable concept testing to help executives determine which elements of existing content fans like the most and how upcoming production can be optimized for success. Audience demand data can also be used to improve decision-making concerning supply and demand and answer questions about which genres are resonating the most with the current audience and what type of content exhibits opportunities for acquisition or production.
Additionally, content executives can use demand data to retain and acquire subscribers. By analyzing demand data for "Gotham", it can be seen that audience demand for the show increased by 8.1% during January 2024. Furthermore, Parrot Analytics' demand data can inform marketing campaigns and pre-release marketing, including optimizing marketing campaigns ahead of premieres.
Demand data can also inform programming decisions, determining what titles should be bought to keep the current audience happy, grow the audience and shift towards new trends developing in the market. The data can also benchmark content against other titles available on the market and compare the show's performance on a rolling year basis.
Lastly, data can be used for strategic decision-making to maximize global appeal, franchise spin-offs when possible, improve reach, potential content investments, global expansion and profitability, as well as inform launch and release strategies to place content as best as possible in the right market.
In conclusion, entertainment executives can use demand data to make better content, acquisition, distribution, and programming decisions. Parrot Analytics audience demand data for "Gotham" in Germany in January 2024 demonstrates how demand data can be used to answer specific questions and provide insights that can assist in making informed decisions across a variety of industries.
Gotham's travelability to Germany in the last 30 days is 60%, which means that the audience demand for Gotham is 60% of the demand in its country of origin, United States. Click through to another market to discover how well Gotham travels internationally.
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Are you seeking distribution for Gotham? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Germany, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as FOX to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in Germany. Contact us now to leverage a return-focused selection criteria for title acquisition from FOX by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Gotham. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as FOX to fortify your competitive position in Germany. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Gotham), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Action and Adventure genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as FOX by incorporating country-specific trend and market demand factors for all markets including Germany. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Action and Adventure. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Gotham, including those that have not even been released. Appeal to your target markets, including Germany, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular FOX‘s Gotham is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for FOX and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Gotham, for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. Superhero Series), using our globally standardized Demand Expressions® metric.
This page has been changed on Feb. 22, 2024, 1:03 p.m. PST using television demand metrics from Parrot Analytics for Gotham in Germany. We provide our partners with extensive content insight to help them drive better and more informed content investment strategies. Contact us today to find out more.