The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, analyzing audience demand data can help you make more informed content acquisition, distribution, and programming decisions. By leveraging Parrot Analytics' content valuation system, you can estimate the demand-driven dollar value of any title and assess its ability to drive subscriber acquisition and retention for your platform.
Taking the example of "Gotham" in Germany during March 2024, we see that the show has 10.3 times the audience demand of the average show in the region over the last 30 days. By comparing this demand data with other shows in different genres that resonate with "Gotham" audiences, you can identify new content acquisition opportunities that may have been overlooked previously. You could also use this data to create bundle programming to improve viewer retention and gain higher ROI.
Similarly, examining the global performance of a show using Parrot Analytics' demand data can help you assess the international demand for the show and its potential travelability. You could use this information to decide whether to acquire the show for your platform, and how to optimize its release strategy and pricing to reach the maximum number of viewers.
Moreover, analyzing demand data can help you identify trends in audience tastes and preferences, and enable you to forecast market trends, which can inform your decision-making regarding financing or producing TV content. Parrot Analytics' content valuation uses demand data to determine the baseline value of a show, and how much of that value is influenced by demand for specific actors or elements of the show. This can help you negotiate financing and distribution deals for a show or its spin-offs or franchises.
Lastly, by leveraging audience demand data, you can craft personalized marketing campaigns before premiere and acquire insight about how well your marketing campaign has performed post-premiere. You can also use this data to assess a show's momentum and longevity, enabling you to predict future audience demand for the show and increase engagement with catalog content.
In summary, analyzing audience demand data supplied by Parrot Analytics can help TV executives make better informed content decisions. By leveraging Parrot Analytics' content valuation system, you can make more informed content acquisition and distribution decisions.
Gotham's travelability to Germany in the last 30 days is 79%, which means that the audience demand for Gotham is 79% of the demand in its country of origin, United States. Click through to another market to discover how well Gotham travels internationally.
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Acquire the best shows from partners such as FOX to fortify your competitive position in Germany. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Gotham), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Action and Adventure genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as FOX by incorporating country-specific trend and market demand factors for all markets including Germany. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Action and Adventure. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Gotham, including those that have not even been released. Appeal to your target markets, including Germany, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular FOX‘s Gotham is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for FOX and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Gotham, for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. Superhero Series), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on April 22, 2024, 2:04 p.m. PST using demand data from Parrot Analytics for Gotham in Germany. We provide our partners with extensive television analyses to help them drive better and more informed content distribution strategies. Contact us today to find out more.