The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you understand the importance of data to help you make more informed decisions with regards to content valuation, acquisition, distribution, and programming. Using the example of "Gravity Falls" in Germany during February 2024, we can see how demand data can be used to provide insights into a TV series' performance and potential.
One of the key advantages of demand data is its ability to help with content valuation. Parrot Analytics' content valuation system uses demand data to determine the dollar value contribution of any title to any platform in any region. By analyzing the demand for "Gravity Falls" in Germany, we can begin to understand its value as a content asset. With 6.5 times the audience demand of the average show in Germany over the last 30 days and higher demand than 98.1% of all comedy titles in Germany, "Gravity Falls" is ranking well. However, we also see that demand for the show has been decreasing recently, which could potentially impact its overall value.
Demand data can also help with acquisition decisions. By examining the top 10 global markets where "Gravity Falls" is most in-demand over the last 30 days, we see that the show outperforms the demand of the average TV show in each of these markets. This type of insight can help inform which markets may be prime for distribution, highlighting the show's global appeal and travelability.
Programming decisions can also be informed by demand data. For example, by looking at the shows that fans of "Gravity Falls" also like, such as "We Bare Bears", "Steven Universe", and "The Amazing World of Gumball", we can infer audience preferences and use this information to help with content decisions.
Demand data can also help with distribution decisions. By examining the travelability of "Gravity Falls", we see that demand for the show in Germany is 20% of the demand in its country of origin, the United States. This indicates a potential for the show to do well in international markets. By using demand data to inform distribution decisions, entertainment executives can maximize revenue opportunities for their content.
In conclusion, demand data can provide valuable insights into a TV series' performance and potential, helping entertainment executives make more informed content, acquisition, distribution, and programming decisions. By examining the demand for "Gravity Falls" in Germany during February 2024, we can see how demand data can be used to help inform strategic decision-making.
Gravity Falls's travelability to Germany in the last 30 days is 22%, which means that the audience demand for Gravity Falls is 22% of the demand in its country of origin, United States. Click through to another market to discover how well Gravity Falls travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Disney Channel‘s Gravity Falls is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Disney Channel and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Gravity Falls, for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. School), using our globally standardized Demand Expressions® metric.
This page has been refreshed on March 28, 2024, 7:02 p.m. PST using demand content analytics from Parrot Analytics for Gravity Falls in Germany. We provide our partners with far-reaching television analyses to help them drive better and more informed content investment strategies. Contact us today to find out more.