The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an OTT platform executive or TV production company, evaluating the popularity and demand for a TV show using data can help obtain information such as the value of the content, how successful it might be in the global market, and the experiences and preferences of viewers. In this case, March 2024 demand data for "Great British Menu" in Germany can answer some inquiries and help with decision-making.
Based on the demand data, "Great British Menu" is in high demand in Germany with 3.8 times the audience demand of the average show over the last 30 days. This suggests that the show is popular in the country and its current demand level can also help determine how much the show might be worth to another streaming platform. Moreover, since the demand for this show has been increasing recently, it suggests that this TV series is growing in popularity, which can be considered a strategic asset for a streaming platform. Therefore, if you are deciding to acquire this as the TV series financing company, this data can be used to evaluate the potential return on investment (ROI) for any given platform.
In terms of regional market insight, the demand data indicates that "Great British Menu" is most in demand in the UK and Sweden, which could be helpful in mapping out local whitespaces and identifying new opportunity markets for content distribution. However, the show's travelability is poor, meaning that it does not have substantial international demand relative to its home market. Therefore, if you plan on global expansion of the SVOD platform or acquiring content for it, this show may not be the best option.
Additionally, comparing the show's performance in the top ten global markets over the past thirty days highlights the potential of this show to attract new subscribers on the OTT platform, especially in those markets where demand is good. In summary, demand data for "Great British Menu" provides information for programming decisions such as content valuation, franchise potential, travelability, and global market potential.
Great British Menu's travelability to Germany in the last 30 days is 86%, which means that the audience demand for Great British Menu is 86% of the demand in its country of origin, United Kingdom. Click through to another market to discover how well Great British Menu travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular BBC Two‘s Great British Menu is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for BBC Two and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Great British Menu, for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. Cooking Reality), using our globally standardized Demand Expressions® metric.
This page has been recreated on April 22, 2024, 2:02 p.m. PST using demand datasets from Parrot Analytics for Great British Menu in Germany. We provide our partners with deep media industry capabilities to help them drive better and more informed content marketing strategies. Contact us today to find out more.