The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Demand data for TV series like "Grey's Anatomy" is essential in helping entertainment executives make informed content, acquisition, distribution, and programming decisions. By using demand data, we can quantify the audience's interest and response to TV series from different markets worldwide. This helps studios, TV networks, talent agencies, and streaming platforms determine the value of titles or content libraries across different regions, and whether the content is worth acquiring, producing or renewing. Below are some examples of how "Grey's Anatomy" demand data in Germany can be used to make strategic decisions.
Content Valuation: TV series like "Grey's Anatomy" have lasting appeal and high re-watch potential. Using the global demand data for this series, entertainment executives can determine the show's overall value, including how much it contributes to a streaming platform in any given region. For example, Grey's Anatomy has a demand 16.1 times the average show in Germany over the last 30 days, and this implies that the series has a high-valued fan base.
Programming Decisions: As seen in the demand data, "Grey's Anatomy" fell in its rank by 9 spots from January to February in Germany despite an increase in demand. This shows that the TV series is still popular; however, a change in programming schedule, advertising, and marketing could improve the show's performance.
Acquisition Decisions: Understanding the global demand data for "Grey's Anatomy" is critical in making content acquisition decisions. For instance, the high demand data revealed in Germany indicates that the show may be worth purchasing for a streaming platform to attract subscribers. Additionally, the show has been running for a long time, which means it has multiple seasons and episodes of available content, further increasing its value to a streaming platform.
Distribution Decisions: The demand data for "Grey's Anatomy" can be used to decide which regions the show should be distributed in. For example, the demand data shows that the United States is the show's number one market globally, followed by Brazil. This indicates that the distribution of the content in these regions should be a priority.
Franchisability: "Grey's Anatomy" has exceptional franchisability, which means it has the potential to be further monetized as a spin-off or franchise. This type of information is crucial when making decisions on which IP to develop into future content or spin-offs.
In conclusion, the demand data for "Grey's Anatomy" in Germany provides critical insights that can be used to make informed decisions about content acquisition, programming, distribution, and content valuation. By quantifying audience interest and response to a title or content library in various regions worldwide, entertainment executives can make data-informed decisions that can positively impact their business goals.
Grey's Anatomy's travelability to Germany in the last 30 days is 45%, which means that the audience demand for Grey's Anatomy is 45% of the demand in its country of origin, United States. Click through to another market to discover how well Grey's Anatomy travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular abc‘s Grey's Anatomy is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for abc and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Grey's Anatomy, for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. Medical Drama), using our globally standardized Demand Expressions® metric.
This page has been adjusted on March 19, 2024, 2:49 a.m. PST using tv demand data from Parrot Analytics for Grey's Anatomy in Germany. We provide our partners with far-reaching SVOD capabilities to help them drive better and more informed content marketing strategies. Contact us today to find out more.