The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
TV executives working in any sector of the TV industry can leverage demand data to make more informed decisions about which TV series to produce, acquire or distribute, how to program their channels or OTT platform. The case of "Grimm" in March 2024 in Germany offers us several insights about the metrics and questions that demand data can help us answer.
Firstly, the demand of "Grimm" in Germany has been exceptional, with 5.2 times more audience demand than the average show in Germany over the last 30 days, putting it in the top 8.6% of all TV shows in terms of German demand. This suggests that the show has a high valuation in this market, and data can help predict the potential success of acquiring or distributing the series in the short term. Additionally, we know that this popular show's demand has continued to increase recently and reached its highest point in late March.
Analysts could use this data to determine if the show's momentum could be expected to continue in Germany or eventually slow down. "Grimm" shows exceptional longevity as well with a sustained amount of interest in multiple markets, which can increase the show's valuation and make it appealing to acquire as part of a larger TV library.
Secondly, analysts can examine the different aspects of the show's global popularity, which can be used to improve acquisition decisions. The demand in the United States, where the show originated, shows the best performance globally, with a higher audience demand of 8.2x. Other countries where the show has high demand are South Africa, China, the UK, Canada, Russia, Netherlands, Brazil and finally Germany, which is still one of the country's most in-demand TV series.
Thirdly, demand data can also help programming decisions by analyzing the kinds of titles that have performed well historically based on similar audience demand. For instance, fans of "Grimm" also like Law & Order: Special Victims Unit, Game of Thrones, and Bones in Germany. TV networks and platforms can use this information to flesh out their programming lineup with shows that are more likely to resonate with the existing fan base.
Finally, the demand attributes shown in the case of "Grimm" can also help assess the potential of spin-offs for a popular series or look out for the elements contributing to the show's reach, such as the title's ability to captivate people across borders.
To summarize, using demand data for content valuation and analysis can provide a more detailed and informed understanding of how different TV series are performing and whether they are worth pursuing from a financial perspective. From determining the potential rate of return to evaluating shows for programming, the data can help guide decisions that are more likely to lead to success in the market.
Grimm's travelability to Germany in the last 30 days is 50%, which means that the audience demand for Grimm is 50% of the demand in its country of origin, United States. Click through to another market to discover how well Grimm travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular NBC‘s Grimm is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for NBC and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Grimm, for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. Procedural Drama), using our globally standardized Demand Expressions® metric.
This page has been enhanced on April 19, 2024, 2 p.m. PST using demand metrics from Parrot Analytics for Grimm in Germany. We provide our partners with extensive content workflows to help them drive better and more informed content marketing strategies. Contact us today to find out more.