The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, using Parrot Analytics' demand data for "Halt And Catch Fire" show in Germany during February 2024 can provide valuable insights to make informed content or acquisition decisions.
Firstly, demand data can inform the content valuation of this show in Germany. Using demand data, one can determine the monetary value contribution of any title to the platform. "Halt And Catch Fire" show has 3.7 times the audience demand of the average show in Germany over the last 30 days, which is good. This high demand indicates that the show is valued by audiences, and investment in it may lead to a high return on investment.
Secondly, demand data enables mapping of local whitespaces like what genres are resonating most with the current audience, what genres should we focus on to attract subscribers to our streaming service, or how popular is the show relative to the market average. For instance, we can use "Halt And Catch Fire" as a benchmark to compare its performance against other history titles in the market. The show's rank in the history genre was at 97.0th percentile in February in Germany, which means that it has higher demand than 97.0% of all history shows in Germany.
Thirdly, demand data helps to identify market opportunities and make informed acquisition decisions. Entertainment executives can use demand data to decide the type of content that exhibits an opportunity to acquire or produce. Moreover, it can also help in competitor benchmarking which is useful to know how this show compares with other titles available on the market. For example, the show's demand performance in Germany versus its other top 10 global markets provides insight into the show's international appeal.
Fourthly, demand data is useful for making more informed distribution decisions. "Halt And Catch Fire" show has travelability that is okay, indicating that it has some appeal in Germany but not as much as the US. Based on this, distribution may depend on the respective audience demand in any region or the expected level of demand.
Finally, the demand data analysis of "Halt And Catch Fire" in Germany provides valuable insights regarding programming decisions. The show moving up in rank by 12 spots during February in Germany indicates that it has been increasingly popular in recent times. It is important for entertainment executives to monitor the performance of this show to make informed scheduling decisions for the show's future. Additionally, identifying the shows that Halt And Catch Fire's fans like and their top 10 global markets can inform content decisions like developing spin-offs, franchises or content expansions.
In conclusion, demand data of shows like "Halt And Catch Fire" can help entertainment executives make more informed decisions on content evaluation, acquisition, distribution, and programming that in turn determine the success of their business models.
Halt And Catch Fire's travelability to Germany in the last 30 days is 52%, which means that the audience demand for Halt And Catch Fire is 52% of the demand in its country of origin, United States. Click through to another market to discover how well Halt And Catch Fire travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular AMC‘s Halt And Catch Fire is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for AMC and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Halt And Catch Fire, for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. Period Drama), using our globally standardized Demand Expressions® metric.
This page has been regenerated on March 28, 2024, 7:55 a.m. PST using global tv demand content analytics from Parrot Analytics for Halt And Catch Fire in Germany. We provide our partners with smart content know-how to help them drive better and more informed content investment strategies. Contact us today to find out more.