The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, it is crucial to make informed decisions when it comes to content acquisition, distribution, and programming. To do so, you need to understand your audience's demand for a title. And this is where demand data comes in.
Taking the example of "Harley Quinn" in Germany during January 2024, we can see how demand data can inform content decisions. According to our analysis, "Harley Quinn" had 3.8 times the audience demand of the average show in Germany over the last 30 days, which is considered good. This is an essential piece of information for an entertainment executive who is considering whether to acquire or produce a similar show for the German market, as it gives insights into the audience's preferences.
Demand data also informs content valuation. Our content valuation system, based on demand data, can help you answer questions such as, How much is my series worth? How much of my series' value is being driven by demand for one of its stars? What is the value of a content library to a platform over time? By using our system, you can estimate the dollar value contribution of any title to any platform in any region.
Demand data can also inform your programming decisions. By looking at "Harley Quinn" fanbase's interests, we can see that they also like shows such as "Futurama," "What We Do In The Shadows," and "The Simpsons." Using this information, you can identify other titles that are likely to resonate with your audience and hence program them in a complementary manner.
Furthermore, demand data can help you identify the markets where your show is most in-demand. For instance, we found that "Harley Quinn" outperformed the average show's demand in each of the top 10 global markets. Knowing this information is valuable as it can guide your content distribution decisions. For example, you can use this to determine which global markets to target for content distribution.
Demand data can also inform your marketing decisions, especially when it comes to pre-release marketing. For instance, we found that demand for "Harley Quinn" spiked in late January 2024 in Germany. This is valuable information to have as it indicates that the show's marketing campaign could have been timed better to maximize its impact.
Finally, demand data can help inform your decisions around expanding a show's franchise. According to our Parrot Pulse measure for "Harley Quinn," the show has good franchisability potential (spin-off potential), which can guide decisions around monetizing the show through spin-offs or franchises.
In conclusion, demand data is a powerful tool for entertainment executives looking to make informed decisions about content acquisition, distribution, and programming. As demonstrated by "Harley Quinn" in Germany during January 2024, it can guide decisions around content valuation, programming, distribution, marketing, and franchise expansion.
Harley Quinn's travelability to Germany in the last 30 days is 38%, which means that the audience demand for Harley Quinn is 38% of the demand in its country of origin, United States. Click through to another market to discover how well Harley Quinn travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular dc universe‘s Harley Quinn is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for dc universe and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Harley Quinn, for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. Superhero Series), using our globally standardized Demand Expressions® metric.
This page has been changed on March 3, 2024, 1:02 p.m. PST using global television demand metrics from Parrot Analytics for Harley Quinn in Germany. We provide our partners with extensive subscription-video-on-demand competencies to help them drive better and more informed content sales strategies. Contact us today to find out more.