The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you are an entertainment executive looking to make informed content decisions, entertainment talent agency looking to discover talent, or a TV production company looking to explore new TV series, demand data can provide valuable insights. In this context, let's take the example of the TV series "Horizon," analyze its demand performance, and understand how this data can inform content decisions.
The show "Horizon" has seen good audience demand over the last 30 days, with 2.4 times the audience demand of the average show in Germany. Demand for this show has been increasing recently, as evidenced by its 1.6 times demand compared to the average over the last 90 days. Considering this increased demand, acquiring the rights to the show or commissioning new episodes could potentially attract and retain subscribers to a platform.
Looking at the demand percentile, "Horizon" ranks at the 97.3rd percentile, meaning it has higher audience demand than 97.3% of all documentary titles in Germany. Based on this ranking, content distribution companies could position the series at a higher price point in the documentary genre category compared to other content.
Analyzing the show's global performance and travelability, demand for "Horizon" in Germany was 89% of the demand in its country of origin, indicating that the global demand for this show is significant, but the travelability is weak. Entertainment executives can leverage demand data to assess whether a show's global performance is consistent with its home market, which can provide useful insights into international licensing and distribution opportunities.
Furthermore, the show's momentum and longevity are good alongside the fact that it has a global reach. Executives can leverage this demand data to identify whether "Horizon" would drive audience engagement and increase the overall demand on a platform, inform marketing decisions, or acquire new subscribers.
Finally, by examining the top 10 global markets where "Horizon" is most in-demand over the last 30 days, executives can identify new territories for expanding their OTT platforms and inform their acquisition decisions.
In conclusion, the demand data for "Horizon" provides valuable insights for strategic decision-making across content valuation, acquisition, and programming. By analyzing demand data emerging from TV series and making informed decisions based on that data, entertainment executives can position their portfolio of content with greater accuracy, leading to increased subscription numbers and generating more significant revenues.
Horizon's travelability to Germany in the last 30 days is 68%, which means that the audience demand for Horizon is 68% of the demand in its country of origin, United Kingdom. Click through to another market to discover how well Horizon travels internationally.
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Acquire the best shows from partners such as BBC Two to fortify your competitive position in Germany. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Horizon), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular BBC Two‘s Horizon is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for BBC Two and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Horizon, for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. Science Documentary), using our globally standardized Demand Expressions® metric.
This page has been modified on March 29, 2024, 4:35 a.m. PST using television demand datasets from Parrot Analytics for Horizon in Germany. We provide our partners with valuable SVOD capabilities to help them drive better and more informed content investment strategies. Contact us today to find out more.