The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
In the world of entertainment, the success of a show is not just limited to the actors, plot, and production quality, but it goes beyond that. Understanding audience preferences and analyzing their behavior is critical in deciding which show to produce, acquire, or distribute. In this context, demand data becomes an essential tool in helping entertainment executives make sound decisions. Taking the example of "In the Dark," the following are some of the ways demand data can assist executives in their decision-making processes:
1. Content Valuation: Understanding a show's value is crucial in deciding how much to spend on its production, distribution, or acquisition. With "In The Dark," executives can use the Parrot Analytics content valuation system to determine the dollar value contribution of the show to any given platform in Germany. Demand data can offer insights into the performance of the show, including its ability to drive subscriptions and mitigate churn.
2. Programming Decisions: Examining the top 10 global markets where "In The Dark" is most in-demand over the last 30 days reveals that the show outperforms the demand of the average TV show in all these markets. Executives can use this information to make programming decisions, including when to air the show and the markets to target.
3. Acquisition Decisions: In Germany, "In The Dark" has a good demand, with an audience demand of 2.3 times the title average over the last 30 days. Insights from demand data highlight the show's peak rank, which can assist executives in deciding when and how much to acquire the show.
4. Distribution Decisions: The worldwide audience demand of "In The Dark" across all platforms is good. Executives can use this information to determine the appropriate platforms to distribute the show, and in which markets it would perform well. For instance, with a good demand in Canada, executives can decide to distribute the show in the region to leverage its high demand.
5. Franchisability: The Parrot Pulse for "In The Dark" reveals that the show's franchisability (spin-off potential) is okay. Executives of the show's production company or studio can use this information to determine which titles to develop for a franchise or create spin-offs.
In conclusion, demand data plays a critical role in assisting entertainment executives in making informed decisions. With the Parrot Analytics content valuation system, executives can determine the value of a show, while insights into the show's demand patterns can assist in programming, acquisition, and distribution decisions. By examining a title's demand data across different markets, executives can determine areas to target and potential opportunities for expansion.
In The Dark's travelability to Germany in the last 30 days is 11%, which means that the audience demand for In The Dark is 11% of the demand in its country of origin, United States. Click through to another market to discover how well In The Dark travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in Germany as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Comedy genre and assess the strengths and weakness of the competition’s content e.g. the cw, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for Germany. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as In The Dark.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Comedy. Using audience demand data, explore markets such as Germany to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as In The Dark from partners like the cw.
Studios in Germany are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Comedy) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for In The Dark? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Germany, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as the cw to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in Germany. Contact us now to leverage a return-focused selection criteria for title acquisition from the cw by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as In The Dark. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as the cw to fortify your competitive position in Germany. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. In The Dark), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Comedy genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as the cw by incorporating country-specific trend and market demand factors for all markets including Germany. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Comedy. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as In The Dark, including those that have not even been released. Appeal to your target markets, including Germany, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular the cw‘s In The Dark is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for the cw and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for In The Dark, for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. Comedy Drama), using our globally standardized Demand Expressions® metric.
This page has been refreshed on April 18, 2024, 2:03 p.m. PST using global television demand analytics from Parrot Analytics for In The Dark in Germany. We provide our partners with valuable TV analyses to help them drive better and more informed content partnership strategies. Contact us today to find out more.