The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive at any one of these organizations, understanding how to leverage audience demand data can enable you to make better content, acquisition, distribution, or programming decisions. Parrot Analytics provides its users with real-time audience demand ratings to provide information about the demand and popularity of their content. In addition, using demand data, it's possible to answer a few critical questions such as how well a show or series is retaining and attracting subscribers, which titles deliver the most significant ROIs, and what impact a particular title might have on the brand's overall portfolio.
With a focus on "Interview With The Vampire," let's examine how demand data is used in these scenarios. Firstly, by leveraging Parrot Analytics' content valuation system, a user could calculate how much the show or series is worth and ascertain the value of the content library to a platform over time. Further, the system enables executives to analyse how much of a show's value is being driven by demand for one of its stars, and estimate cannibalization of audiences if the same title is available on different streaming services. The system can also help decision-makers to assess the value of exclusivity and determine how much to spend on content acquisition.
Using demand data tracked across global markets, entertainment executives can expand their global markets by examining which content has the most excellent travelability potential and analyzing this content's travelability. They may also determine the most prevalent content genres globally to guide genre-based content procurement decisions.
In terms of programming, executives can analyze their audience's preferences for content, understand their target group and make more informed programming choices. Parrot Analytics leverages the Parrot Pulse, which provides six dimensions of measurement that include travelability, momentum, reach, franchisability, longevity, and demand measures to compare content performance globally. An executive may use momentum and reach to determine how effective their marketing campaign is around a show, what content is best for subscriber acquisition and what the right release strategy might be for different elements of programming.
By examining top global markets where a show is in-demand, and by analyzing performance throughout time, executives can make informed decisions about content acquisition and distribution. They can evaluate a show's potential spin-off, franchise development possibilities, and monetize under-monetized or undervalued content. Demand data can guide decisions on how best to allocate funds to maximize future content investments. By looking into the audience preferences for content, executives can decide on the acquisition or production of TV shows that will gather a more extensive audience.
To summarize, demand data can provide entertainment executives with invaluable information that can guide their decision-making processes. With access to this information, they can determine the worth of a show, calculate ROIs, identify key audience trends, assess the travelability of content, benchmark content performance, and make informed acquisition, distribution, content development, and programming decisions. Parrot Analytics provides access to real-time, global demand data, providing insights that executives can use to make decisions about their organization's overall content strategy.
Interview With The Vampire's travelability to Germany in the last 30 days is 36%, which means that the audience demand for Interview With The Vampire is 36% of the demand in its country of origin, United States. Click through to another market to discover how well Interview With The Vampire travels internationally.
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Acquire the best shows from partners such as AMC to fortify your competitive position in Germany. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Interview With The Vampire), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as AMC by incorporating country-specific trend and market demand factors for all markets including Germany. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Drama. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Interview With The Vampire, including those that have not even been released. Appeal to your target markets, including Germany, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular AMC‘s Interview With The Vampire is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for AMC and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Interview With The Vampire, for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. Fantasy Drama), using our globally standardized Demand Expressions® metric.
This page has been adjusted on April 18, 2024, 2 p.m. PST using global television demand metrics from Parrot Analytics for Interview With The Vampire in Germany. We provide our partners with comprehensive television series know-how to help them drive better and more informed content advertising strategies. Contact us today to find out more.