The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, understanding the demand data for a TV series like "Jimmy Kimmel Live" can help make informed decisions about content acquisition, distribution, and programming. Parrot Analytics' content valuation system uses demand data to reveal the dollar value contribution of any title, to any platform, in any region. Let's explore how demand data for "Jimmy Kimmel Live" in Germany for February 2024 can help TV executives make more informed content decisions:
1. Content valuation: The Parrot Analytics content valuation system measures the demand for a TV series like "Jimmy Kimmel Live" over the last 30 days. With 14.7 times the audience demand of the average show in Germany, the demand for this show is outstanding. The executives can leverage this insight to determine how much to spend on content acquisition or distribution and understand the dollar value contribution of any title to their platform.
2. Subscriber acquisition and retention: By leveraging demand data, the executives can determine which TV titles are most popular and make decisions about which titles to acquire or distribute to attract and retain subscribers. They can use demand data to estimate the value of exclusivity, assess how a TV series is performing as an acquisition-driving or churn-reducing title and even find new opportunity markets for content distribution.
3. Franchisability: Parrot Analytics' data shows that Jimmy Kimmel Live has outstanding franchisability (spin-off potential) and travelability (international demand relative to its native home market). Executives can use this information to discover new and untapped markets and optimize their global SVOD expansion to allocate funds efficiently and maximize future content investments.
4. Programming decisions: Knowing that fan audiences of television shows like "The Tonight Show starring Jimmy Fallon," "Late Night with Seth Meyers," and "The Garfield Show" like the "Jimmy Kimmel Live" show can help executives make more informed programming decisions. They can compare the performance of "Jimmy Kimmel Live" in the top 10 global markets where the show is in high demand to understand the best way to program and distribute content globally.
5. Optimal release strategy and pricing: Demand data for a show like "Jimmy Kimmel Live" can be useful to inform the optimal release strategy for promoting and positioning the content. Executives can use the information to identify the best timing to launch new seasons, determine the appropriate episode release cadence, and set the right pricing for their content.
To conclude, demand data is an integral component of informed strategic decision-making for TV executives. With Parrot Analytics' content valuation system, executives can use demand data to gain insights into how their content resonates with audiences, determine a TV series' ability to attract and retain subscribers, optimize global SVOD expansion, and make informed decisions about content acquisition, distribution, and programming. By leveraging demand data, TV executives in platforms such as linear networks, OTT, and SVOD platforms, content producers, and distributors can stay ahead of audience demand and optimize operations to monetize the content effectively.
Jimmy Kimmel Live's travelability to Germany in the last 30 days is 43%, which means that the audience demand for Jimmy Kimmel Live is 43% of the demand in its country of origin, United States. Click through to another market to discover how well Jimmy Kimmel Live travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular abc‘s Jimmy Kimmel Live is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for abc and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Jimmy Kimmel Live, for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. Late Night Talk Show), using our globally standardized Demand Expressions® metric.
This page has been changed on March 28, 2024, 7:55 a.m. PST using tv demand datasets from Parrot Analytics for Jimmy Kimmel Live in Germany. We provide our partners with essential television know-how to help them drive better and more informed content distribution strategies. Contact us today to find out more.