The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Demand data is a crucial tool that can help entertainment executives make informed decisions about various aspects related to content strategy and investment. It reveals insights into audience behavior, preferences, and tastes, helping executives to determine what content is most valuable to their platform, network or production company. Let's take a look at some of the ways that demand data for "Jojo's Bizarre Adventure" can be leveraged by executives across various domains:
1. Content Valuation: Using demand data, executives can estimate the worth of a single show or an entire library to a streaming or pay TV platform. In this case, "Jojo's Bizarre Adventure" has 8.8 times the audience demand of the average show in Germany, indicating excellent demand. A show's demand data can be used as an economic valuation system to reveal the dollar value contribution of any title to any platform in any region.
2. Acquisition and Distribution: The show has outstanding demand in Germany, highlighting an opportunity for a platform to acquire or distribute the series in Germany or globally.
3. Programming Decisions: Network executives can use demand data to optimize programming schedules by understanding which genres are resonating most with their current audience, which TV shows will help to acquire or retain subscribers, and what content will provide longevity to their programming. Additionally, the top 10 global markets of audience demand data can help to identify target markets.
4. Travelability: Executives can use this dimension to evaluate a show's international demand relative to its home market. "Jojo's Bizarre Adventure" has outstanding travelability, suggesting that it would be highly popular across different countries and languages.
5. Audience Insights and Affinity Analysis: Supplementary data that allows executives to evaluate the suitability of this show for incremental offerings and investment opportunities, based on shared audience.
So, executives can use demand data of "Jojo's Bizarre Adventure" to identify its value to a platform, evaluate acquisition or distribution opportunities, optimize programming schedules, find global markets where the show would be in-demand, and create additional content assets based on the shows' audience preferences. Furthermore, executives can leverage demand data to assess the franchisability, longevity, and momentum of a show, which are critical to its ongoing success and ability to generate revenue and ROI. Parrot Analytics' platform can provide a holistic view of a series' value to help make well-informed decisions at every stage of the content cycle.
Jojo's Bizarre Adventure's travelability to Germany in the last 30 days is 73%, which means that the audience demand for Jojo's Bizarre Adventure is 73% of the demand in its country of origin, Japan. Click through to another market to discover how well Jojo's Bizarre Adventure travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in Germany as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Animation genre and assess the strengths and weakness of the competition’s content e.g. Tokyo MX, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for Germany. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Jojo's Bizarre Adventure.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Animation. Using audience demand data, explore markets such as Germany to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Jojo's Bizarre Adventure from partners like Tokyo MX.
Studios in Germany are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Animation) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Jojo's Bizarre Adventure? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Germany, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as Tokyo MX to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in Germany. Contact us now to leverage a return-focused selection criteria for title acquisition from Tokyo MX by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Jojo's Bizarre Adventure. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as Tokyo MX to fortify your competitive position in Germany. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Jojo's Bizarre Adventure), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Animation genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Tokyo MX by incorporating country-specific trend and market demand factors for all markets including Germany. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Animation. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Jojo's Bizarre Adventure, including those that have not even been released. Appeal to your target markets, including Germany, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Tokyo MX‘s Jojo's Bizarre Adventure is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Tokyo MX and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Jojo's Bizarre Adventure, for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. Japanese Animation), using our globally standardized Demand Expressions® metric.
This page has been modified on Nov. 27, 2023, 1 p.m. PST using television demand content from Parrot Analytics for Jojo's Bizarre Adventure in Germany. We provide our partners with meaningful television capabilities to help them drive better and more informed content marketing strategies. Contact us today to find out more.