The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Entertainment executives working at an OTT platform or SVOD platform can use demand data to make more informed acquisition and programming decisions for their platform. Parrot Analytics provides an economic valuation system based on global content demand and supply, which can help executives in valuing a TV series or an entire library. Demand data can be used to understand how much a specific title or library is worth to a platform and can assist in calculating the return on investment for that content.
Using the example of "Jujutsu Kaisen" for the month of March 2024 in Germany, we can see how demand data can be used in decision-making processes. The outstanding demand for "Jujutsu Kaisen", being 25.8 times higher than the average show in Germany during the last 30 days, indicates that it has a high value on this platform. Furthermore, it has moved up by one spot in its rank in March, which illustrates that it is performing well with audiences. Gaming executives can use this data to understand their audience preferences and program accordingly.
Entertainment talent agencies can examine if there is any talent from the show, such as voice actors, who can be leveraged for other projects in the industry. They can also use the demand data to make decisions about which genres to target for new projects.
TV production companies and studios can use demand data to understand how well a show is performing in a particular market and can consider whether to develop new titles to satisfy the market demand. In the case of "Jujutsu Kaisen", its global demand and outstanding travelability suggest that it has potential for international expansion.
Linear networks and pay TV networks can use demand data to determine the type of content to produce and distribute on their respective platforms. In the case of "Jujutsu Kaisen", the audience demand in its top 10 global markets is all higher than the average TV show, which indicates that the show has a broad appeal and could attract a wider audience.
Overall, demand data can be a valuable tool for entertainment executives to understand their audience preferences and make more informed decisions about content acquisition, distribution, and programming for their respective platforms. Using Parrot Analytics' content valuation system, executives can evaluate the economic value of a specific title and use the demand data to optimize the release strategy and pricing.
Jujutsu Kaisen (呪術廻戦)'s travelability to Germany in the last 30 days is 100%, which means that the audience demand for Jujutsu Kaisen (呪術廻戦) is 100% of the demand in its country of origin, Japan. Click through to another market to discover how well Jujutsu Kaisen (呪術廻戦) travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular JNN‘s Jujutsu Kaisen (呪術廻戦) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for JNN and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Jujutsu Kaisen (呪術廻戦), for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. Japanese Animation), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on April 22, 2024, 2:03 p.m. PST using television demand analytics from Parrot Analytics for Jujutsu Kaisen (呪術廻戦) in Germany. We provide our partners with valuable TV industry know-how to help them drive better and more informed content licensing strategies. Contact us today to find out more.