The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you can leverage demand data to make informed decisions on content acquisition, distribution, and programming. With data concerning a popular series like "King Of The Hill," you can gain insights about the show's performance in different regions, its popularity compared to competing titles, and its spin-off potential. Some of the questions that demand data can help answer include: how much is my show worth, what is the best distribution strategy for my content and in what markets should my title be launched?
One way demand data can inform your decision-making process is by understanding content valuation. Based on demand data analysis, "King of the Hill" has demand 8.2 times higher than the average show over the last 30 days. This indicates that the show is in high demand, and indicates that it could be highly valued on OTT platforms or broadcasting channels. As an entertainment executive, the show's value could be leveraged for a long term value proposition, revealing how the title's longevity, momentum, and franchisability can provide a competitive advantage.
By looking at the show's demand in different regions, you can understand how the show resonates with viewers across different markets. For instance, "King of the Hill" has higher demand in the US compared to Germany, where it ranked as the second most in-demand show in the country. Understanding this local demand helps in developing strategies for where to distribute or market the show to align with nationwide cultural tastes.
Demand data also helps in content acquisition. Knowing which titles generate the most demand in your target audience helps in deciding which shows to buy. As an example, "King of the Hill" fans also like "Rick and Morty," "The Simpsons" and "Futurama." Evaluating the performance of these titles within a local market helps in determining which titles to acquire to deliver value and keep the audience engaged. If a movie or TV show has a high demand and similar characteristics to a title that is popular with the target audience, it is likely to attract a sizable audience, essentially making it a low-risk acquisition.
Finally, it enables programmers to understand audience tastes and preferences within that audience. For instance, as an entertainment executive, being aware of demand data insights such as when demand for a series began to drop (say due to plot finish) can help in planning the launch of new series. With the demand data, you can identify trending genres within specific audiences and deliver more content that appeals to them. Using the demand data, it is possible to pre-test content across different target audiences to evaluate different content hypotheses and determine the optimal marketing strategy or content distribution strategy.
Therefore, incorporating demand data into your decision-making process allows you to make informed content, acquisition, distribution and programming decisions that resonate well with your target audience.
King Of The Hill's travelability to Germany in the last 30 days is 56%, which means that the audience demand for King Of The Hill is 56% of the demand in its country of origin, United States. Click through to another market to discover how well King Of The Hill travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular FOX‘s King Of The Hill is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for FOX and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for King Of The Hill, for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. Animated Sitcom), using our globally standardized Demand Expressions® metric.
This page has been renewed on April 22, 2024, 2 p.m. PST using global television demand analytics from Parrot Analytics for King Of The Hill in Germany. We provide our partners with smart OTT workflows to help them drive better and more informed content marketing strategies. Contact us today to find out more.