The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you are always striving to make better content decisions, and demand data provides a powerful tool to help you do just that. Taking the example of "Ku'damm 56" in Germany, demand data can provide valuable insights into audience engagement and interest.
Firstly, demand data can help with content valuation. By revealing the dollar value contribution of any title to any platform in any region, demand data can assist you in determining how much to spend on acquiring content. In the case of "Ku'damm 56", with 2.0 times the audience demand of the average show in Germany over the last 30 days, the demand for this content is good, making it a valuable asset for a streaming platform.
Additionally, demand data can help with acquisition and distribution decisions by enabling executives to value content. When it comes to assessing the value of a title, demand data can reveal its baseline value and how it drives engagement across the rest of the catalog. In the case of "Ku'damm 56", the show ranks highly in the drama genre and has higher demand than 94.3% of all drama titles in Germany, indicating its strength.
Moreover, demand data is valuable for programming decisions and can inform decisions related to subscriber acquisition and retention. By examining which titles will keep current audiences happy and which titles can attract new subscribers to the platform, executives can develop a data-driven programming strategy. The case of "Ku'damm 56" illustrates that during December, audience demand for the show increased in Germany by 7.8% and also spiked in late December 2023, indicating a high level of engagement and providing insight into which programming decisions could drive further engagement.
Finally, demand data can provide valuable insights into the show's performance in different regions. For "Ku'damm 56", the data shows that the show outperforms the demand of the average TV show in each of its top 10 global markets. Germany is the show's number one market globally, followed by France, as demand is good in both markets.
In summary, demand data provides a powerful tool for entertainment executives working across different areas of the industry. By analyzing demand metrics such as travelability, franchisability, momentum, longevity, reach, and pulse, executives can make more informed decisions related to content valuation, acquisition, distribution, and programming.
This is Ku'damm 56's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Ku'damm 56 travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular zdf‘s Ku'damm 56 is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for zdf and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Ku'damm 56, for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. Historical Drama), using our globally standardized Demand Expressions® metric.
This page has been refreshed on March 28, 2024, 11:42 a.m. PST using tv demand data from Parrot Analytics for Ku'damm 56 in Germany. We provide our partners with deep TV series capabilities to help them drive better and more informed content marketing strategies. Contact us today to find out more.