The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
For entertainment executives looking to expand to new markets, or evaluate the potential value of content, or fund production, or identify acquisition opportunities, looking at demand data like that for "Kurtlar Vadisi" can provide valuable insights.
Using demand data to answer questions about content valuation, executives can determine the dollar value contribution of specific titles to any platform or region. By calculating the ROI that a specific title can bring to a given platform, executives can make more informed decisions about how much to spend on content. For example, demand data can help executives assess a TV series’ ability to drive subscriptions or mitigate churn, thereby enabling them to either invest more in that title, or look for similar shows that have the same potential.
Demand data can also be used to determine what content is most popular, not just in one market, but on a global scale. This can help executives evaluate the appeal of a show before deciding whether to acquire it, or identify markets where there may be untapped potential for distribution.
Examining the audience demand for a TV show in a particular market, as is done in the case of "Kurtlar Vadisi" in Germany, enables executives to measure the show's popularity in that region. This information can inform programming decisions, such as scheduling for the show's broadcast or determining promotional and marketing strategies to enhance the show's reach and appeal.
Moreover, demand data can be leveraged for positioning and pricing decisions. For instance, by analyzing the demand spikes over time, executives can determine the optimal release strategy for their content, as well as the pricing that best captures value.
In addition, executives can also use demand data for benchmarking, competitive analysis, and to uncover opportunities for portfolio rationalization. For example, executives can compare the demand for "Kurtlar Vadisi" against other titles available on the market, to determine how the show contributes to their competitive advantage. They can also identify other shows that fans of "Kurtlar Vadisi" are interested in, and use that information to drive viewership and engagement by recommending similar shows.
The evidence from the analysis of "Kurtlar Vadisi" data demonstrates that demand data can inform decisions about distribution strategies. Comparing the demand of the show in different global markets, executives can identify where the show has the most traction, and tailor distribution to suit those markets. This information can also help them ascertain how much the show is worth in different global markets or territories.
In conclusion, by collecting and analyzing demand data like that related to "Kurtlar Vadisi", entertainment executives can gain a wealth of insights into how audiences engage with their content, which can inform decisions on content acquisition and investment, programming, marketing and pricing strategies, regional distribution, and more. Demand data helps executives to understand how their content is performing in specific markets and regions, as well as how it could perform in new ones, to inform them ahead of key decisions.
Kurtlar Vadisi's travelability to Germany in the last 30 days is 14%, which means that the audience demand for Kurtlar Vadisi is 14% of the demand in its country of origin, Turkey. Click through to another market to discover how well Kurtlar Vadisi travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Show TV‘s Kurtlar Vadisi is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Show TV and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Kurtlar Vadisi, for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.
This page has been amended on March 29, 2024, 2:46 a.m. PST using tv demand datasets from Parrot Analytics for Kurtlar Vadisi in Germany. We provide our partners with smart media industry workflows to help them drive better and more informed content partnership strategies. Contact us today to find out more.